4 risks of not tracking your traffic sources

4 risks of not tracking your traffic sources

Every website of yours will hopefully get some traffic, which will turn into sales, but if you're not tracking that traffic you won't know where the sale came from.  There are plenty of website owners out there who don't track their traffic and don't know exactly where their sales are coming from.  If you were to set up 10 ads on 10 different platforms, and not track anything, you could be getting 100 sales a day and have no clue where they're coming from.  Think about it, if you knew exactly where these sales were coming from, you could probably remove 5 to 9 of the ads that aren't performing, and you'll save a good amount of money each month  

Tracking your traffic is actually a pretty standard thing to do now since we all can add google analytics in a few simple steps.  Google analytics is free and easy to use, you just have to set up your account and add the code to the pages you want to track.  If you're using WordPress, you can use a plugin that will put the code on every single page, and all you have to do is paste it into the input field on the plugin and save it

When you're trying to figure out where your sales are coming from you'll need to think of a few things so you don't spend too much on ads, invest money in the wrong platforms, understand the best traffic sources, and figure out what is getting the best click-through rates.  That's why, in this discussion, I'll be going over 4 risks of not tracking your traffic sources, and they are:


You could be spending too much on ads
When you're not tracking your traffic, you could actually be spending too much on your ads because your placements might be in the wrong places, or you might be targeting the wrong keywords.  Think about it, if you have 10 ads up and they're all targeting the wrong keywords, you will be wasting clicks and that means your money is going down the drain.

You could invest too much time in the wrong place
When you start advertising, you will quickly realize that some websites aren't worth investing a penny into and others should be thrown all of what you have lol.  I've purchased plenty of advertising spots on hundreds of websites, and they all claim to have great stats, but their traffic is sometimes really bad.  Two websites could be selling ad space for $150 a month, but one of the websites gets you 10,000 clicks and 500 sales where the other gets you 90 clicks and 0 sales.  You spent the same amount for each ad, but they could just be in completely different spots on the website, which will increase or decrease your sales.  If you're not tracking the traffic from these ads, you might think they're both performing the same way, and you'll keep them both for months or years.  One of the ads is bringing in more than enough to pay for itself, and your other ads, where the other $150 ad isn't making any sort of ROI and should be removed.  If you don't track this, you'll just waste money on ads that aren't converting at all.

You won't know the best traffic sources for your website
This is a simple way to track which websites or platforms are the best for your money.  If you're not tracking where the traffic is coming from, you'll just think all of your ads aren't performing well or you could have one that is doing well and you'll think all of your ads are bringing in a couple sales each.  By tracking the traffic sources, you'll know where you should keep your advertising, as long as those traffic sources are converting into sales.  Another beautiful thing about watching your traffic sources is that you could find new websites that could be gold mines for advertising, which weren't on your radar previously.  You could find just one website sending you a bunch of traffic and sales, or you could find a dozen, but you'll never really know until you start tracking

You can easily track click-through rates yourself
Platforms like BuySellAds will allow you to purchase an ad and they will track your impressions as well as clicks.  The only problem with this is that you're not 100% sure if it's accurate, and there have even been rumors that their numbers are inflated to keep advertisers buying ad spots.  If you're tracking your own clicks and traffic, you will know exactly how much traffic you're getting from a specific advertising spot, and you'll be able to see how much of it is unique.  If you're not tracking your uniques, you'll never know how many different people are viewing your website.  You could have 1,000 clicks, but only 100 uniques, which would mean only 100 people are seeing your website even though you've had 1,000 clicks.


In conclusion
Tracking your traffic, clicks, uniques, etc. will increase your advertising efficiency since you will know exactly where all of your sales are coming from.  Not tracking your traffic is like going to a restaurant and paying $150 for a McDonald's double cheeseburger.  On the other hand, you could have something going just right and pay the $150 and get a wagyu beef handed to you as soon as you sit down for dinner lol   Tracking all of your traffic will help you weed out bad advertising spots, increase your ROI, show you some websites that have potential to advertise on, and it will help you not waste your hard earned money   Be sure to track everything, then make a decision if you should keep advertising on that website or platform.


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Thanks!

Tommy Carey