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How to do Facebook marketing the right way for a local business



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How to do Facebook marketing the right way for a local business

When it comes to Facebook marketing, you can totally screw it up in a short amount of time.  You'll need to do it the right way if you don't want to waste your time and money and possibly go broke in no time at all.  Over the years, marketing has evolved into a monster that has to be tamed if you plan on making any money from social media giants. 

Facebook marketing isn't something you'll learn overnight.  You'll need to read up on many techniques, trick and tips from marketing veterans so that you don't screw anything up in the process.  You need to remember that Facebook marketing is another form of branding and you'll want people to see you in a good light when you're pitching to them.

The end results from your efforts should always be increased sales.  Of course you'll need to monitor increased likes on your business's page, increase in comments and likes as well as how many people are clicking through to your website.  Everything will eventually trickle down to how many sales are you now making after your Facebook marketing How to do Facebook marketing the right way for a local business

Now targeting the entire world is great, but targeting local businesses has a much higher conversions rate simply because businesses want to work with someone local rather than someone 2,000 miles away.  They feel like they know you better and if they need to they can call you to set up a spur of the moment get together so you both can go over things about the work you're doing for them.

In this discussion I'll be going over how you can do Facebook marketing the right way in order to pull in more local businesses.


Your Targeting
It doesn't matter if you're targeting businesses or consumers, your targeting needs to be flawless in order for you to not be wasting any money.  I'm currently running a campaign for a client and my audience is under 10,000 people.  Yes this is a very small audience for a campaign, but I'm super targeting a specific set of people and the conversion rates are extremely high for the people I'm targeting.  Now I'm not making this client millions of dollars each month, but I'm also not wasting any of their money on PPC lol How to do Facebook marketing the right way for a local business

You'll need to target within a 15 to 20 mile radius in order to be most effective when sealing the deal.  Over 20 miles away and people will not drive to you in order to make a purchase.  If you're selling a digital service like SEO or Web Design, you can expand the radius of your targeting because people won't always want to work with someone super close, they just want to work with someone who is the best.  If you can make yourself seen as the best in the potential clients eye, they will sign up with you regardless if you're 15 or even 50 miles away.  You'll still need to be close enough in order for them to know where you're located.  If I'm in Denver and targeting People in Maine, the local targeting won't work very well lol.


Your Pitch
Whenever you're getting a client interested, it's because you're pitching well.  If you just go up to someone who is interested and say "Here's our service and it cost $10,000 a year.  When can you sign up?" you won't be getting many sales lol.

A client wants to be treated as if they were family and they want to know you're going to take care of them.  This goes for physical and digital products across the board.  If you're not treating your clients like they're living and breathing human beings, they will shun you and move on to your competitors.

Don't get pushy with you pitch.  So many times I've seen people say "You need to be confident and bold when pitching!" and that's complete bullsh*t lol.  I have been confident and bold with some clients, but it's only after I've worked with them for a long time and I know they're going to sign up regardless of what I pitch to them lol.  You need to understand the personality of your potential client and base your pitch off of that.  Most women will be caring and men will be bold, but not always, so feel them out and alter your pitch based on who the person is you're talking to.

You won't perfect your pitch right away, it will take a bunch of failures in order to get the right one for a specific type of person.  In the end you'll understand who a person is within the first few words coming out of their mouth and you'll be able to counter them perfectly with your words.  This all increases your chance of getting them to sign up and stay signed up for a long time as long as you're doing the work How to do Facebook marketing the right way for a local business


Your Ads
When you're targeting local, your ads need to be localized as well.  I'm from Chicago and target the city pretty often, so I'll add in the Sears Tower (it will always be the sears tower), the Chicago flag or even the bean to my banners or images.  These are instantly identifiable to people out here and that will show them I'm local.  If I don't use images to signal I'm local, I'll use specific wording so people know I'm from the area.  I will use the city name "Chicago" or if I'm targeting some suburbs I'll add those into the ad.

The wording in your ads will still need to convert well, so be sure to set up multiple ads and figure out which ones convert the best and delete the ones that aren't performing.  Don't get attached to your ads, they're only there to help you make money.  If they aren't performing, making you money, delete them and move on.  People tend to get attached to their first ads because those are like the pioneer ads, but you shouldn't if you want to be successful at pulling in local clients through Facebook marketing.


Your Facebook Page
If you're doing Facebook marketing and you don't have a Facebook page already up and running, you're falling behind miserably lol.  You should have set up a page as soon as your website was up and running.  Even if you don't plan to post on it very often, or at all, you will need a Facebook page up and running in order to hold your business name.

People will make a business page for you and try to ruin your reputation if you get big enough.  they will then try to sell you the page, even though they don't really own it, in order to make some extra cash.  It's a shady technique, but there are plenty of people out there who will do it.

Posting on your page regularly is recommended, but your followers will understand that you can't post long columns every day.  If you're posting once or twice a week it's ok, as long as you're adding quality.  The better your posts, or shares from your own blog, the more engagement you'll have How to do Facebook marketing the right way for a local business

To target local clients, you can actually tag them in your posts or tag businesses around you in order to get seen on their pages (hopefully).  If your tag doesn't show up publicly, at least the other business owner will see that you're sharing the love and they might do a share just for you How to do Facebook marketing the right way for a local business  This validates you and will spread the news that you're there and ready for some local clients!



In Conclusion:
Facebook marketing isn't actually a difficult thing to do, but you can easily screw it up if you don't have a clue to what you're doing.  Read up on techniques, tips and tricks in order to avoid common screw ups.  You want to start off on the right foot, not the wrong foot and then you have to fix everything and basically start over How to do Facebook marketing the right way for a local business



Remember to follow me!
https://www.seocheckout.com/user/Razzy


Thanks!

Razzy

Comments

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DarthHazard
Your target audience needs to be spot on because you cannot afford to be wasting your marketing funds. Trying to keep as small a target audience is a good idea because it means that you know exactly who your customers are and targeting them can ensure that you get a lot more successful leads. The other important thing, like you said is the Facebook page. You need to ensure that you have one and that you have it properly setup so that it is not just some plain page with no information



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Corzhens
Setting up a Facebook Page takes time and a lot of effort because it is not easy to establish your presence in social media. You need a good reputation for people to subscribe to your Page. But when you are able to acquire many followers of your page then that is the time to reap your harvest. Of course, the acquiring of new followers is a continuing process for your Facebook Page to keep the ball rolling all the time.



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Pixie06
That's some nice tips about Facebook marketing. I strongly believe that any business must have a Facebook page. You can reach many people through Facebook which will help you in increasing your customer base. You must also try to provide an outstanding service to customers as many of them will likely post reviews on your page. Positive reviews will definitely be beneficial for your own business. Facebook advertising if done the right way really works. Advertising must not be taken lightly. I believe that advertising is the lifeblood of any business as it will definitely help in increasing your sales revenue which will in turn help to increase your profit.



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Authord
Yeah, you're right advertising is the lifeblood of every business and it needs to be done. But it needs to be done with caution, sense needs to be applied, or you end up wasting tons of dollars with nothing to show for it. I'm taking from experience, I have seen too much advertising ruin businesses.



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ksundisk9
Those are some good tips for Facebook Marketing. I see now as a music producer how important Facebook can be. It's a strategy that goes into finding your target audience, at first I didn't see the importance of Facebook, I would use Twitter and Soundcloud mainly, with a little youtube here and there, but when I started using Facebook more, my business grew as well, and in 2017 I can't see how most businesses can do well without Facebook as a platform.



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wiseagent
Facebook, Instagram, Pinterest, Twitter... All these media platforms work on the same team and they are all very useful when it comes to marketing (whether it's something local or something far-reaching).

What needs to be observed is how you decide to use them. Once aware of the power they have, a good marketing strategy can do "miracles".



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overcast
However for the local business promotion some may work better than others. Like facebook and instagram works better than twitter. And pinterest is only good if you are having a lot of set of images there. That's something I have found out. I am sure if there are some other local business options that one can look upto. But based on what I have seen FB marketing is better.



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wiseagent
Basing myself on restrictions and sizes of business, I have to agree that Facebook and Instagram work better. However, I think the other options don't have to be totally discarded if you know how to use them (in the near future).

Everything will depend on your plans / developments in relation to the project.



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overcast
That is true. Some business are choosing the pinterest. And it can bring some good traffic to the place. You can see that facebook marketing is good. But when you just want traffic on product pages. I think in that context the instagram and pinterest can be good too. I agree plans matter a lot.



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wiseagent
Another good discussion coming from you. How to do Facebook marketing the right way for a local business

Your Targeting: I think this one is the most important among the ones you mentioned because when you know the audience you want to reach, everything is relatively clearer (planning, development, marketing actions and everything else that will be needed).

Plus, I think Facebook can be a great tool as long as you know how to use it correctly to take advantage of it.



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Authord
Nice tips.
Thi Facebook marketing is really a broad topic and a course of its own because there is more that meets the eye.
Your tips are so point, especially the Facebook page part, it's very vital, once you start a blog, open a Facebook page asap, one of my friend didn't do this and when we wanted to open a page on his blog name, he discovered the name was already taken. He had to start negotiations. How to do Facebook marketing the right way for a local business



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overcast
I think store images ads and the post can be making a good ad. You can make such post and it should be properly targeted. Know which people to pitch and which people are going to pay. In such case I am sure you'd be able to get some good marketing for your products. I guess facebook marketing is going to drain some money so make sure to invest only if you have some cash in hand. That should bring you some decent traffic with boosted post and image ads.



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Corzhens
I have many friends in Facebook who are into their ownbusinesses, online and offline. With the offline business, most of them are selling cooked food, candies, pastries or dishes that are for pick up or delivery. Definitely, that business is applicable only to buyers who are near the seller. One personal friend who sells baked goods have been offering me a big discount but I cannot make an order because it would not be profitable for her to deliver to my place which takes more than 2 hours of travel. I’d say that Facebook marketing is effective for a local business but they have to find a way of a cheaper way of delivering the goods.



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kgord
In addition to the above I always heard you should do targeted SEO for the best results. You can get people who are customers of the local business for focusing your ads on the locale the business operates in. It may be the best thing.



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SMMguyzz
That's is true, Facebook is a good marketing sorce I think this one is the most important among the ones you mentioned because when you know the audience you want to reach, everything is relatively clearer planning, development, marketing actions and everything else that will be needed. Yeah, you're right advertising is the lifeblood of every business and it needs to be done.



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potentialwriter
In running Facebook marketing for a local business, creating your Facebook page should be the first step. This is followed by other steps such as customizing the Facebook page and boosting it. The way to boost your Facebook page is by ordering the Facebook ads. More than 20 million people use Facebook across the world and the platform has the potential to pool the traffic your website needs.



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hazelandrea
I believe the aesthetics of your Facebook page will matter a lot in attracting customers to buy your products because I personally like a brand/ products more if they are featured in an aesthetically pleasing way because it makes the product look more enticing. I also suggest for the post to have a more professional captions rather than just putting some irrelevant words. i know a lot of local brands that uses Facebook as their promotional platform and they are able to reach out to wide audiences because of the shares that they are getting.



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