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10 key skills your marketing team will always need to succeed



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10 key skills your marketing team will always need to succeed

It doesn't matter what the exact goal is for your marketing team as long as the end results are helping scale up the business as much as possible.  If you were to be a fly on the wall of some of the bigger marketing companies, you will notice common themes with all of them in terms of how they run their business and operations.

When it comes to an online marketing team, they will need a specific set of skills in order to be the most proficient and help the business to succeed.  In this discussion I will be going over the top 10 key skills your marketing team will always need to succeed.


1. Design
Online marketing is more than just putting a link in front of visitors on social media or other websites.  Your team will have to construct and design a well thought out image with every post or advertisement they are doing.  Even if your are outsourcing this task, the person managing the freelancers will need to have an image in their head of what they want and then convey it to the designers.


2. Social Media Management
Social media is a huge aspect when it comes to online marketing.  You can begin to brand your company using all the free social media platforms and also bring in a good amount of clientele this way.  People regularly visit a businesses Facebook page or twitter profile to see what they are all about prior to purchasing.  If you have a less than quality social media presence, you could be losing sales that you don't even know about.


3. Understanding PPC platforms such as Adwords and Bing Ads
Knowing what your supply and demand is all about will help you out immensely when it comes to PPC platforms.  You will be able to get your ad in front of potential customers who are already looking for what you have to offer.  Getting your ad in front of people when they're interested will land you a good amount of sales.


4. Analyzing Your Data
Tracking where your visitors are coming from will give you a good idea of what kind of platforms or websites you should scale up your advertising on.  Data analysis is always needed when it comes to running a successful online marketing campaign.  You could be running a great campaign but getting horrible conversions for many reasons.  Analyzing your data will help you eliminate bad keywords and bad ads in order to optimize everything so you can acquire the most conversions possible.


5. Knowing SEO
When it comes to SEO, you're basically getting your rankings increased.  But did you know that if you have a great article on your page, and optimize your page for specific keywords, you can increase your quality score within Adwords, Bing Ads and Facebook ads which will allow you to get a lower cost per click?  A lot of people just run backlink campaigns to their main pages and don't think about how SEO will affect how much they're paying for their PPC campaigns. 

Now SEO doesn't rely solely on PPC, actually if you're running a PPC campaign it will never increase your organic rankings, it will just help lower your CPC due to proper on page optimization.  SEO is basically making your website more popular in the eyes of Google, Yahoo! and Bing in order to get increased rankings across the board for all your keywords and in turn getting some very targeted traffic to your pages.  With the proper SEO campaign you could sometimes eliminate the need for a PPC campaign all together.



In conclusion:
With these 5/10 skills you can be well on your way to having a good all around marketing team.  Each team will definitely need to understand these skills sets as well as the next 5 in my discussion coming out later 10 key skills your marketing team will always need to succeed



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https://www.seocheckout.com/user/Razzy


Thanks!

Razzy

Comments

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Cristian
Great tips Razzy! I would also add the ability to implement new technologies.

I know every person on the team should always focus on improving their skills by staying up to date with changes and upcoming technologies. But it is really the marketing team responsibility, in my opinion, to focus and implement some basic research on new technologies and how applying them can help the agency overall.

Programmers usually won't go out of their way to signal good opportunities, they usually focus on implementing what is it asked in tasks. They may not have the time nor the ability to understand long-term strategic opportunities new technologies can help with, this is why the marketing team should always push for the development of new technologies in the development department.

I've seen some pretty sad cases where the CTO had no idea what AMP is or not even PWA (Progressive Web Apps) meant.



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RedVelvetJuliet
Ah! Yes! I have noticed the older generation of adults is till having trouble with basic computer functions. I have interned at some places and have witnessed adults at hospitals, recreation centers, etc. jump on the site of a computer. I wish I were joking. Electronics don't have to be a scary thing. Unfortunately, adults are too scared to admit their pride and accept help. We should encourage more people to be technologically literate and try to help them so that they can be a more productive part of the team. In 2017, we cannot afford to be behind on technology, since others will be quick to leave us behind.



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Corzhens
When you say team that means you need team work and I agree that each member should be working for the same objective. When it comes to learning it is the responsibility of the individual to have the needed education that would be beneficial to the team in the long run. A project becomes successful only when the team members have contribute their part with efficiency and effectiveness.



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Tronia
What if I am the whole marketing team? 10 key skills your marketing team will always need to succeed

But yeah, I agree on all those skills. Each is important for its own reasons and if you do manage to build a marketing team that has all of the skills described above then I think you will have big chances of success.

Another skill that I see crucial when it comes to picking the marketing team members is creativity. High level of creativity can take the marketing to a whole new level.



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RedVelvetJuliet
I honestly agree with number two. I have a strange anecdote to share about this. My mother was on Facebook, and she came across an ad for this business. She was very put off by the tone of the ad and the design of the picture in the post. She thought it looked sloppy and inappropriate for a business like this. It also didn't help that they were using cheesy phrases in their advertisement. Putting that aside, your online reputation is important because superficial or not, your customers will have reactions like these, even the ones that do come to you. They can be explicit or implicit and can affect your retention rate. You need to be emotionally intelligent to succeed as a business with an online presence.



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DemiMay
All of these are great tips and very helpful. I'd have to say that I think the most important and best tip is #2. Digital Marketing in my opinion is the key to a successful business these days. The reach that you get online is far more superior than if you were to use word of mouth or hang up posters around town. I also agree that having a business coach is important, as it gives you a second opinion and guidance.



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clara1993
Thanks for sharing this with us, and I agree with you on designing point; it's very important for your marketing team to have knowledge on designing and some programming skills, this helps because a good designed web page attracts readers and the more readers come the more potential customers among them, plus good designers and programmers are good at keeping the platform safe from all spammers and other digital threats.



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augusta
This is quite insightful.I think most times why we fail is that we do not update our knoiwledge. Marketing department in any organisation should be dynamic.They should also be educative courses for members to be abreast of new development,discoveries and innovations,this will help in marketing techniques especially for physical products and services.



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Corzhens
Again, it is social media in the forefront. Having a Facebook Page is one good way of maximizing the exposure of your business in the social media. You can fill that Page with all the information about your business and promote that page on your timeline. No need to make long posts that is annoying. Just the link to the Page will do it. You can also make your promotional post interesting or even mysterious so your friends would check on what you are promoting.



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Joanna233
Well, if you are interested in Facebook marketing then as for me, I strongly recommend you to have a glance at this https://adbraze.com/blog/Facebook-ads-not-delivering article or some similar ones for yourself as I'm sure that you will understand what you need for the promotion of your business or product.



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