Most Commonly Asked Digital Marketing Questions

KarenLatham Level 1

April 14, 2017, 2:47 pm

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How should companies measure their social media marketing success? For instance, is it just how many likes or shares you get? And, does a company really need a blog for social media marketing or can we just stick with Facebook and Twitter?

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aqibarif74

aqibarif74

Hello.

They should have customer support via social media accounts.
You can have forum or blog subdomain.

All the best,

10 years ago

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Artois52

Artois52

Ultimately, a company should be looking for looking at the return on investment (ROI). Likes
and shares are good for the ego and for brand awareness, but a business wants to
make money, not win a popularity contest. The difficulty is, though, attributing
sales to a social media campaign, and that means a multi touch attribution
models, and that is way too complicated to contemplate on a Saturday morning! So,
here’s an article I looked up for you: Multi-Touch Attribution, A Full User Debrief

I hope that helps

10 years ago

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KarenLatham

KarenLatham

Nice and very informative article

10 years ago

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vinaya

vinaya

The likes and responses you get on the post you have shared on social media surely benefits the company that is doing social media marketing. However, the success cannot be determined by the likes on the page or posts or responses to the posts. The primary purpose of social media marketing for a business is driving sales, if the campaign does not give a good ROI, the marketing campaign is a failure.

9 years ago

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Corzhens

Corzhens

In promoting a company, I agree that the social media is one potent venue for that. The advantage in social media is its universal nature that you can find all kinds of people there. Another advantage in promoting your business in social media is its free option. Just post on your Facebook timeline or issue a tweet on your Twitter account and people will see what you are promoting. Although it is easier said than done, you will get good rewards if you study well the techniques of social media marketing.

9 years ago

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blackmist

blackmist

I think all elements that needed so that you can call it a success. Like, shares, users, popularity, positive feedback and most of all the income that it is generating. A company can't continue to function without funds. Where will the employee get their wages, no one wants to work 40 hrs a week without compensation.

8 years ago

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