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Does offline marketing still work?



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Does offline marketing still work?

There are so many ways nowadays to get the word out about your business from advertising on similar websites to your niche to adding the link to your website in directories. One other way to get the word out there is offline marketing. Marketing techniques offline such as leaflets being sent out to local homes, posters being placed in shop windows, billboard posters being placed around the town and even word of mouth. As much as these kind of techniques may only work in a local area you may be surprised at how much interest you may get. Question is though does offline marketing still work? Does it still have the same affect as say online marketing?

I personally feel that even though offline marketing limits you to a certain area it's still exposure for your company and still works, you may not gain a lot of exposure but some exposure is better than non at all.

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OptimismSEO
Hi,

To begin with word of mouth or word of referral is a very powerful marketing tool, that can highly benefit a business and destroy as well in terms of sales figure.

I agree with you on the methods of offline marketing techniques such as leaflets, posters or billboard, but with such offline techniques, the word will be only spread on that particular zone of an area or town.

But it won’t capture large attention, like it would in online marketing techniques, that has the potential to spread across the globe. And offline marketing techniques are cost effective compared to online marketing techniques.

Online is much more effective in terms of cost and time. However, as a local producer prospective, I would have applied both offline and online marketing techniques, to advertise my business.

Thank you.



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Barida
Our firm always run offline marketing and it has been going on fine at the moment. I think it is all about how we set out things to achieve them and not necessarily if it works or not.



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overcast
Offline marketing is still strong. And it does work for many who are going to have some specific level of the marketing. I have seen that business who start with local marketing are tend to succeed. And they create more leads along the line. And even better thing is that offline business requires a lot of efforts in terms of the leads. You can see that offline marketing does take time but it can put on some of the good leads as we promote. But the profit and the efforts needs to be properly balanced with the online marketing too these days.



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augusta
Offline marketing is as effective as it always been, despite the fact that it looks like we have so many people online daily,there are even more people that don't know about our businesses online,so we need to take advantage of that and sell to them offline as well and make more money than just focusing online.Sales can come from anywhere both online and offline.



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Corzhens
Offline marketing definitely works although, as you said, it is limited to the particular area that is reached by your marketing. For a big business, the mobile advertisement is a good one, tarpaulins that are attached to the rear of a public bus or lighted advertisements on the top of taxicabs can go places. But I still prefer the traditional billboard, now made of tarpaulin, that is posted in a busy intersection.



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