idealmike
Level X3
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" After the first month I'll then upsell them on more services than what they would be getting if they paid for the campaign just above what they already are paying for lol
If I sell a $450 a month campaign, I won't be able to charge $3,000 a month on the upsell. I can most likely get them to $750 on the second month if I showed them they are getting positive movement in the SERPs
And that would usually be around $300 more than what I would make if they just upgraded their campaign
When I do an upsell on a second month of service I usually talk to them throughout the first month telling them that we could do additional work, but it wouldn't be free. I never really push it on them as something they definitely need. But I do tell them that if they pay for the additional work it will speed up the rate of getting pushed up in the search engine rankings :D
This normally works better if I tell them that we can do a lower priced package to start off and see where it gets them. I normally say "Let's use the basic campaign and see if that gets you pushed to the top. There's no point in spending more money if the lower priced campaign will work to get you to where you want to be :) " After the first month I'll then upsell them on more services than what they would be getting if they paid for the campaign just above what they already are paying for lol :D If I sell a $300 a month campaign, I won't be able to charge $1,000 a month on the upsell. I can most likely get them to $500 on the second month if I showed them they are getting positive movement in the SERPs :D And that would usually be around $100 more than what I would make if they just upgraded their campaign :D
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Lynne
I don't like being offered an upsell before my work is completed. For some reason I find it a little cheeky. I prefer it when I receive a nice unexpected bonus when my order is complete, like a discount off my next purchase. :) I don't like being offered an upsell before my work is completed. For some reason I find it a little cheeky.
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