EliteWriter
Level 3
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Considering what most people use, email open rates, click through rates, and other elements of these two forms of marketing, which do you think is the most effective? Would you decide to choose just one of these techniques, or combine both of these options? Which of them has the most response rate and better engagement?
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TommyCarey
If you can build a good opt in list and not spam it every day with new offers, I would think you could rake in a decent amount of cash. I know I have in the past when I was building super targeted lists. I would use facebook ads to build my lists and have my mailchimp account set up to send auto emails once or twice a week for about 2 months. After the 2 months was up I would definitely see a huge ROI since I optimized my facebook ads for the lowest CPC but highest sign up rate. It takes time, but you can do it.
As for social media optimization/marketing I would say this is becoming more of the main way of marketing online due to all of the smart phones and apps out there. How many people do you know that don't have a smart phone? Your grandma? Yeah, not too many
Marketing on social media platforms is also much easier. You can do everything you need to if you just have a smart phone and an internet connection. Set up your account or page, download the social platforms app, start posting. You can even use third party services to automate every post you want. I'd advise using one that doesn't scrape content but lets you put content in the software and set when it will post. This is a similar method to the auto emails sent out by mailchimp, but on social media ;)
So in the end, I think that if you're good with both email marketing and social media marketing then you have a win win combo since some people prefer email and the others prefer social media.
Social media campaigns can be much cheaper to run since you can do everything for free if you want. The only real costs are for the phone and your internet connection but most people need that to be online anyway. Email marketing campaigns can cost a decent amount of money since there is not easy and cost efficient way to build an email list.
Thanks,
Razzy Email marketing is definitely golden if you can do it right. Trying to avoid that dreaded "Spam" button is getting harder and harder nowadays and with just one click on it I feel that a new email account could be doomed. If you can build a good opt in list and not spam it every day with new offers, I would think you could rake in a decent amount of cash. I know I have in the past when I was building super targeted lists. I would use facebook ads to build my lists and have my mailchimp account set up to send auto emails once or twice a week for about 2 months. After the 2 months was up I would definitely see a huge ROI since I optimized my facebook ads for the lowest CPC but highest sign up rate. It takes time, but you can do it. As for social media optimization/marketing I would say this is becoming more of the main way of marketing online due to all of the smart phones and apps out there. How many people do you know that don't have a smart phone? Your grandma? Yeah, not too many :D Marketing on social media platforms is also much easier. You can do everything you need to if you just have a smart phone and an internet connection. Set up your account or page, download the social platforms app, start posting. You can even use third party services to automate every post you want. I'd advise using one that doesn't scrape content but lets you put content in the software and set when it will post. This is a similar method to the auto emails sent out by mailchimp, but on social media ;) So in the end, I think that if you're good with both email marketing and social media marketing then you have a win win combo since some people prefer email and the others prefer social media. Social media campaigns can be much cheaper to run since you can do everything for free if you want. The only real costs are for the phone and your internet connection but most people need that to be online anyway. Email marketing campaigns can cost a decent amount of money since there is not easy and cost efficient way to build an email list. Thanks, Razzy
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