Write a simple "How To" guide for your own promotional purposes

Everyone is trying to make money online through marketing and PPC campaigns but there are few of us who are writing "How To" guides in order to spread the word about our own businesses.  Now, you can't just write a "How To" guide that promotes your own business and services in a way that makes you look like an egotistical business.  You will have to write up something that helps people set up a blog or website, and sprinkle in there a few links aimed at your own business, and this will help you bring in plenty of visitors if the guide is high quality and informational

If you plan on blatantly promoting yourself within your guide, you won't see the results I'm going to mention, later on, so you should probably change your approach and just listen to what I have to say

Write something that is high quality
Focus on the "How To" guide in a way that you aren't thinking about how you're going to make money from it.  Write it in a way that you're genuinely trying to help others out and they will see you as the authority to contact if they do run into a snag. 

The better you write your "How To" guides, the more likely you'll be trusted when someone does come across your link and click through.  They will think "Oh hey, this is the company that wrote up the how-to guide that helped me set up my blog!" and they will be more willing to purchase from you.  If you don't have a high quality "how to" guide that offers a lot of information, you won't see an increase in sales.

Your "How To" guide should be at least 20 pages long
When you're writing up your guide you should have a minimum of 20 pages of content, not 20 pages of content combined with images, and this is because you want to give away massive amounts of content to anyone that needs it. 

After you wrote up your content, now you can go through it and add images, and you will be amazed at how your 20 pages of content will now turn into 40+ pages

If you're writing a guide that shows someone how to do something, you'll want to add in plenty of screenshots or pictures to show someone exactly what to do.  People learn in different ways, and adding the right images can help those who are visual learners, so don't be surprised if your guide turns into something that is 100+ pages and not the 40+ like I mentioned above!

Give it away for FREE to get it distributed more
Yes, you just read that right, you will want to give away your new "how to" guide away for free to anyone that wants it.  Think about it, you could sell your guide for $3 and make 10 sales a month or you could give it away for free to 1,000+ people a month and make 100s of sales easily from people reading through your guide and then trusting you more.

Giving away detailed guides to help people with a problem will show you as an authority that isn't trying to profit off of them.  You will be seen as a mentor, an authority, a teacher, and just someone who is trying to help out.  If you write your guide in a way that shows you're trying to help, people will be more willing to purchase from you.

Put some promotional coupons in there for tracking purposes
If you are giving away your guide for free, which I hope you are, you will want to put in some promotional coupons in there to see who is coming to your website because of your guide.  You can do something like "You get 25% off all of our services because you loved this guide!" and you will see who uses the coupon  

You will have to use a single coupon code for this, you can't use a general one that gives anyone 25% off, and this is because someone who lands on a 3rd party website and sees your 25% off promotion using "25off" code will use it and you won't be able to differentiate them from someone who downloaded your guide.


In conclusion
People all over the world are trying this method, but not many of them are doing it right, and this means there is an opportunity for you to still.  All you have to do is focus on the person and try to help them.  You don't want to write your guide in a way that pushes your products or services on every page, you want to be as helpful as possible, and this will increase your trust and people will pay you to help them out if they can't do it themselves.


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Thanks!

Tommy Carey