Build awareness, nurture relationships, and gain trust to become successful online

TommyCarey Level X³

August 13, 2018, 5:50 am

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Everyone is trying to set up a website and capture a sale immediately but they aren't doing it in the right way. You need to build awareness so you can get new people into your website, you need to nurture relationships in order to get them to purchase from you, and you need to build trust over time in order to keep them coming back for their 2nd or 3rd purchases Build awareness, nurture relationships, and gain trust to become successful online

Build awareness, nurture relationships, and gain trust to become successful online

Most businesses out there focus on just awareness and hope they will gain a lot of sales, but it just doesn't work like that. People think they're gaining trust from every buyer they have, but that doesn't happen when you have a less than amazing company, so you need to focus on all 3 points if you really want to see your success compile and flood your business with profits Build awareness, nurture relationships, and gain trust to become successful online

Build awareness
When you're trying to build awareness you're likely running PPC campaigns or content marketing campaigns in order to bring people in to purchase. This is the typical stage to build sales but people think it's the only thing to do in order to keep the money flowing in.

You need to definitely build awareness, but you can't think it's the end of the road, you now need to nurture and gain the trust of your buyers and visitors.

Nurture your relationships
The real business starts after you gain a sale from someone who has never heard of you. Now you need to start nurturing your relationship with that person, and that could be anything from sending them newsletters to actually talking with them over the phone, this really depends on your business style and your communication methods.

Over time you will have built a professional relationship with a lot of people and they will likely come back whenever you have a new product, but they may not just trust you yet, and that's what we'll discuss next Build awareness, nurture relationships, and gain trust to become successful online

Gain trust among your community
Building awareness and nurturing your relationships with buyers is just the first couple things you need to focus on if you want to be successful. The final piece to the puzzle is you have to gain trust among your community if you really want to rocket into the stratosphere of success. You can do this by consistently posting quality content on your blogs, promoting that content on social media platforms and through the search engines, engaging with people on your blog posts and social media, and pretty much anything in order to help people out if they have just a simple question where your response could get them over a hurdle.

Gaining trust within your community takes time, and it can't really be tracked, so just keep doing good things online without trying to get something in return. The more you do for others, the more you will gain trust, and the more often people will share your business with complete strangers that are in need of something you have for sale Build awareness, nurture relationships, and gain trust to become successful online

In conclusion
If you want to be successful online, or offline, you need to build awareness through marketing and advertising, nurture relationships with current and future buyers, as well as build up your trust within the community. If you can do all 3 of these things you will definitely be successful over time. It's a long journey but that's just how business works, you need to invest your time if you want to make a lot of money, so get to work Build awareness, nurture relationships, and gain trust to become successful online

Remember to follow me!
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Thanks!

Tommy Carey

Comments

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amelia88

Love what you mentioned about the fact that trust doesn’t just happen overnight and that continual good work will see this grow. Rome wasn’t built in a day, but setting up a fantastic foundation and building on that doesn’t hurt!

8 years ago

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TommyCarey

Thank you

Yeah, it doesn't happen overnight like a lot of people think. I actually did a test on this and have 2 websites that sold the same thing, had the same design, and had almost the same content on all of their pages. One of these websites I have gotten reviews for did some press releases, and then backlinked all of the articles on 3rd party websites in order to get them found online much easier. The other website I did nothing like this for.

I then set up 2 AdWords campaigns and they targeted the same people, the same keywords, had the same bids, and they were basically clones of each other. Guess which website did better? The one that I have reviews and press releases done for Build awareness, nurture relationships, and gain trust to become successful online

I built my own trust online, people searched for it after they landed on my website, then they came back to make a purchase lol Build awareness, nurture relationships, and gain trust to become successful online

This is one way to build trust if you're actually a good company, and it will help you bring in sales quicker than the other website where people take a chance on you without finding any reviews of your products or services online.

8 years ago

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jeffreyjose48

Thanks for all of your advices. These will really help me succeed in online jobs. Not to me only but also to all who are in online industry.

8 years ago

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fishbate

It all sums up to investing on your reputation. Earning your reputation is a long journey and it involves consistency and fairness. The credentials you will earn in the future is all because of what you have founded in the past. Clients and costumers will always go back to the people they trust and that includes the institution and business that you have.

8 years ago

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Youngshark

True. I always emphasize on this pointer too. A reputation goes a long way more than anything else in the industry. Also the trust which is maximized over time means that people will choose your content over many other reputable sites.

8 years ago

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Corzhens

You are right about reputation that is actually your brand that it takes a long time to establish it. I think it is safe to say that reputation is earned and not bought which means you have to be good and decent especially in the business that you are in. Being fair to your customers and also to your suppliers is one good business practice because you cannot be wrong with honest and transparency.

8 years ago

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Kakashi2020

Nurturing business relations is a very important part in any business. Having regular customers, maintaining them, making them happy and getting referrals from them by taking the extra effort in making them feel special is key to a successful business.

8 years ago

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centurion

Trust is very much good factor in this world about online business. Without trust nothing will become successful in here.We have to trust the perfect one to get the suitable services. In case of website e commerce sales- the website should need to become professional and trustful and their business location and contact information should need to stay. Otherwise people will not believe the website easily. There the previous customers recommendation should be necessary must.

Hope these techniques will help any one.

Thanks
Centurion

8 years ago

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NesMarcos

This article sums up everything when talking about being successful in business both online and offline. Making your business reputable from the day it started no matter how long the business is, is the most important. Trust can not gain in just a month, you need to work hard for it. Make your customers satisfied and surely, they will go back to you.

8 years ago

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Chinet23

I agree that the article is both applicable to both online and offline businesses. Trust isn't easy to earn but once you are able to establish it, you're building a good foundation for the business. Also, trust cannot be obtained by mere longevity. Customer satisfaction is the key.

8 years ago

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NesMarcos

I strongly agree with 'Customer satisfaction is the key.' Making your customers satisfaction a topmost priority is always the key in having a successful business. We do not satisfy other people, we satisfy our customers because without them, of course our business will be nothing, too.

8 years ago

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amelia88

One thing I think that helps me trust a business is that if they make a mistake, they rectify it quickly. I think we all understand that people running businesses are human, and sometimes mistakes do happen. For instance, I've bought things from Amazon and they've been faulty, like a sweatshirt that wasn't stitched properly on the sides. They refunded me promptly and told me I could keep the sweater anyway! I thought that was really nice, and it actually increased my trust in them despite a mistake happening.

8 years ago

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fishbate

Well i think it helps in a way, keeping your costumer attended in problems ease up any more problems to go to higher scale. I think it's wise that they give you the refund immediately, but i think the best thing to do about that is to have preventive actions to assure that it will never happen again.

8 years ago

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amelia88

That's true - I think for a company on Amazon's scale it can be easy for them just to refund it since they make so much money, but you would hope that behind the scenes they'd do something to fix the issue.

8 years ago

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cmoneyspinner

Though the advice is obvious, stating it clearly and plainly reinforces what people know they should always do to maintain their business and achieve success. Unless the business transacting is private and can not to be disclosed to unauthorized parties, with regard to your B2C and/or B2B communications, one should do their best to be overt or public; or to borrow a word they like to use in the government, be “transparent”. Build awareness, nurture relationships, and gain trust to become successful online

For me, the good thing about talking openly like via a social or professional network is that others pick up on your conversation thread and sometimes follow that line all the way to you! Apparently, they liked the way you talked to your client or customer.

8 years ago

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Chinet23

If someone is just starting out in this line of business, it's a lot better to start it right. It's alright to make mistakes but there are some mistakes that we can't afford. This is straightforward but a very meaty information for beginners so that they will not be completely clueless on the challenges that they are taking on. It's really important to build relationships and trust not only to make it big but to stay in the business. This applies to any business endeavor that we have and we really learn by heart.

8 years ago

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Jeane

Great article.

Without gaining the trust of your site visitors it is highly unlikely that they'll buy anything that you are selling nor would they be interested in finding out more about something you are promoting.

One mistake many internet marketers make is attempting to sell things which they have never used. Should someone buy that product and they find out that it isn't as good as they thought it would be then they won't be happy about it. They'll tell others about your website or they'll leave a bad review about your site somewhere. And without you knowing it, you'll lose potential customers.

Just be honest. Totally. 100%. That's one easy way to gain the trust of your site visitors but yeah, it will take a while.

8 years ago

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treecko142

It is really important to gain the trust of your community, especially when operating locally and performing operations just in the neighborhood. For some, it's easier when people already know you in the block, but it can really get difficult when you have the same business as someone who is well-liked in the community.

8 years ago

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kgord

Yes, I think you have just given a formula for success in a nutshell. I think that remembering these things will take us a long way in business and also in life. These are just some of the things we need to remember and put in our wheelhouse when we are entrepreneurs.

8 years ago

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Corzhens

I want the line that says nurture relationship. Not only for those with online business but freelancers who write should also consider building relationship with the people whom they meet in forums and blogs. Widening the horizon by collecting people in your own network is a good practice to learn until it becomes a habit. As they say in forums, you cannot go wrong in being friendly.

8 years ago

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Alymae

Some people say that any publicity is good, well, I don't think so. Publicity brings awareness of your product to the people but if you have bad publicity no one will trust you to buy your products. Business relations and trust are very important part of business, whether offline or online. If I would rank these three, publicity will be last. I'm sure that when you build good business relations and trust, everything follows. Your clients will be the first to recommend and give awareness of your product to other people.

8 years ago

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Martinsx1

This is a very good point. Any business that is centered in a particular community need to be in good terms with the community residents and secure their truth and loyalty because those community members are the immediate patronizers of the business products and services. So, a good public relations needs to be carried out by the firm to help its relationship with the community.

8 years ago

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blackmist

I agree, advertise your product to be known by the community and create a good reputation. It's hard for starters but as soon that the business build reputation and gain the trust of the customer, will you wont need to spend your time in advertising because your customer will do it themselves. They can recommend it to their friends. Just remember that quality beat quantity.

8 years ago

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stbrians

Focus should be wholesome and not partly. We make impact by trust, stemming from awareness and building lasting relationship.

8 years ago

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romyter013

_{"Gain trust among your community".}

I agree on this one. Its better to start with people that are closer to you, someone who are you can get it touch with and this can be your community. Its good to start with your community because more people live here are someone you already know before since. Right don't expect any in return if you are just starting to something like your business. Some might respond some might not, you don't have to feel you lose because some of them in the community will like your presentation and some can still refer you to their friends. So don't lose hope.

8 years ago

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mhingnhormz

Build awareness nurture relationship and gain trust to become successful: These 3 ideas adds more points and very important in running business to earn more profits and make the sales more increased. In handling business, businessman should build first awareness. To let the people aware about his business. Then nurturing relationships is important for him tp have more people patronizing his business. And lastly, he can earn the trust from his costumers and keep them buying or ordering from his business.

8 years ago

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