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5 skills a marketing manager must have in order to get a job

  • TommyCarey Level X3
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    5 skills a marketing manager must have in order to get a job

    When it comes to online marketing, you can't just hire anyone off of the streets to manage everything that needs to be done.  You need someone that has the ability to do all the research needed in order to understand your market.  You need someone who needs to understand the art of negotiation in order to talk with potential partners and service providers.  You need someone who knows how to communicate with people, as well as your teams, in order to get the jobs done.  They MUST be a natural born leader in order to have people follow them in down times.  Overall, the person you're bringing on as your marketing manager needs to be comfortable building a team around them in order to get your clients work done just right, and if you haven't guessed it by now, this discussion will revolve around all the points listed above!

    Must be a digital private investigator
    If your marketing manager knows how to do basic research on your competitors, you're on the right start, but they will need to be able to dig up dirt on anyone and anything that needs to be found. 

    They will not only need to dig up dirt, but they will need to do all the right market research in order to know what will work and what will not before you start the intended work.  Doing this will not only save time, but a lot of money, and that's why a marketing manager needs to know what to look for in the beginning.

    Must be able to negotiate well
    Negotiations happen all of the time when it comes to marketing, mainly because that's how we were taught to get the best price, so your marketing manager needs to understand how to do this well.  If your marketing manager can't negotiate, you'll be paying top dollar for everything you need in order to run your campaigns.  You'll be paying a premium for freelancers, salaries for their teams, software, etc. and that's not something a successful company usually does.

    Must be easy to communicate with
    Just because a marketing manager isn't likely to talk with a lot of clients doesn't mean they have to be difficult to talk to.  Someone with great communication skills will usually increase your sales, have a team that works better together, and be able to delegate while understanding the work process all at the same time.

    No one wants to run into a problem and think "Man, I don't want to talk with the marketing manager because they're difficult to talk to!".  You want your teams to willingly go to the manager because they're easy to talk with.

    Must be a natural leader
    It's difficult to find natural leaders out there, because it isn't something that can be taught, and this is why a great marketing manager is worth their weight in gold.  If you're in the market for a marketing manager, with the natural born leader mentality, you'll pay a premium but that person will make you more money than you could imagine due to their organizational skills as well as their teams running efficiently.

    Must be able to build the right team
    Finding the right person for the job isn't the easiest thing to do when it comes to marketing, and a marketing manager should be able to do this easier than others.  They should know what to look for, understand a persons personality and how it will mend with the other team members, and know who will crack under pressure if there ever is any.

    A good manager can put together the right team quicker, and cheaper, than most of the people that work for million dollar companies lol.


    In conclusion
    Finding the right marketing manager may not be the easiest task, but once you do find him or her, you will not have to worry much about your campaigns or building the right teams to get the jobs done.  You will likely have to just sit back and worry about the business, and not the marketing because your manager will handle all of that on their own.


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    Thanks!

    Tommy Carey

    #Marketing Marketing & Monetization
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    centurion

    centurion

    Communication is very much important skill in this world for getting success about affiliate marketing expert zone. I have seen some people who analyse every traffic of their website. Where the traffic come from- from which source they have received the traffic- why the traffic bounce from the website- why not the traffic converted to the sales- they analyse every thing. In this way day by day they increase their sales of the website. They use some traffic analyse website. After that- they convert traffic to communication with several communication way. They convince traffic for sign up or for subscriber list or for the offer. Later they convert it to sales.

    So communication expert is very much important thing about affiliate marketing success.

    Thanks
    Centurion
    6 years ago

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    Martinsx1

    Martinsx1

    Exactly my point. If you are looking at starting out as a marketing manager but flops at good use of communication, there is no way possible for you to have a breakthrough in your affiliate marketing business. All business starts with a conversation and when you lack the communication strategy to capture your prospective customers interested in buying what you want to sell, you have failed woefully.
    6 years ago

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    centurion

    centurion

    Hello Martin
    Have a wonderful day.

    Thank you very much for the reply and comment. There have no other ways except the communication- now a days this has been called by the name of traffic analysis. Google has been giving us now a day traffic analysis service free or there are huge and huge shorten link and traffic analyses services are available in this world where you can analyse every traffic for your website- coming from an organic way or from non organic way- their staying period- their actions on the website and the most beautiful and successful website is that when your visitors are coming again on your affiliate product based website for the new collection- you are updating your website regular- you are tracking the shipments from your website and you are regular giving update and latest product information by a subscriber option. Communication is the best way to see the success soon.

    Thanks
    Centurion
    6 years ago

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    Martinsx1

    Martinsx1

    Exactly! When you fail in successfully communicating effectively and efficiently with your customers, there is no way of getting them to patronize in your business project. Get your communications skills and strategies rolling out in good faith and see them cue with requests for your services.

    Have a great day mate.
    6 years ago

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    fishbate

    fishbate

    Communication is a basic tool in any business, but the effect that it brings to a company differs from the communication skills and strategy of the company as a whole. Knowing the right tools and means of communication is essential to create a network of potential and regular clients.
    6 years ago

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    Corzhens

    Corzhens

    I wonder how they convince the visitors into signing up to their email listing. This is my own stand against subscribing to emails because why would I enlist when I am not really interested in all the products of the site. Signing up to the email subscription is a commitment that you are going into because you will be receiving an email afterwards that may only be annoying to you.
    5 years ago

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    Martinsx1

    Martinsx1

    The tips discussed above are very important and interesting for any one looking at becoming a marketing manager. Communication is a very good tool he or she must be extremely excellent in business, if you can't communicate appropriately to your prospective customers, there is no way of getting them to accept what you are offering. Also, you must learn how to be persuasive without being aggressive.
    6 years ago

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    RhealaineS

    RhealaineS

    I totally agree with you. Communication is not an innate skill and we can learn how to communicate effectively. Also, people tend to be persuaded by people who can make them feel that they can relate to them.
    6 years ago

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    amelia88

    amelia88

    Persuasive without being aggressive - I like that! I often think that trying to sell stuff is like convincing people they need something, while making it seem like it was their idea all along!
    6 years ago

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    Kakashi2020

    Kakashi2020

    The most important think is communication skills and managerial skills which includes motivational skills. A good manager is someone who could pick a pebble and turn it into a gem.
    6 years ago

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    fishbate

    fishbate

    I agree, while the employees are the force that drives a company the manager is the one that disseminates and distribute the company's vision. This is all possible when a manager has the right skills and experience to run the business.
    6 years ago

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    Kakashi2020

    Kakashi2020

    There's a certain skill set needed to become a successful online marketing manager. That person should have a full grasp and must have past experiences in the basic and advance processes of internet / online sales and marketing including advertising and SEO practices.
    6 years ago

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    cmoneyspinner

    cmoneyspinner

    I realized the significance of marketing when I started seeing advertisements for an Online Marketing Degree and specifically, Internet Marketing, popping up all over the place. It's a great skill set to create and it doesn't hurt to have a certificate or a diploma as a credential tot out your qualifications. Even if you don't get yourself hired as a marketer, you can use the skills in building your own business.
    6 years ago

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    lei08pineda

    lei08pineda

    I am a graduate of marketing course myself but haven't practice my specialty in my regular job but I do market some of my sidelines. I must say that being a marketer is not so easy specially nowadays, you have to think of your own unique promo or platform in order to attract more customers. But also there are pros of being a marketer in our current date, as living in a world where lots of people uses social media. Through this we can easily reach for our target market. Communication is really important. As you communicate well, you can gain more and more customers/clients.
    6 years ago

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    jaymish2

    jaymish2

    True. I think the most important attributes is the investigation and the building a team. Companies pay thousands of dollars to get market research done so that they can target the right audience. You can't sell a product without knowing who your client is. This knowledge is vital to a marketing manager especially in this era on Internet marketing. You also need your marketing manager to build a team that is motivated enough to drive sales.
    6 years ago

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    Kakashi2020

    Kakashi2020

    Another factor would be the specialization an online marketing manager has. He could be proficient in online recruitment and training but he doesn't know how to tap volatile niches. He could be a good motivator to his subordinates but a poor content spinner. What I'm saying is a good online marketing manager has to know everything to work properly. His strengths must be diverse and to have that he must be well experienced.
    6 years ago

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    treecko142

    treecko142

    Yeah, negotiations are a very important part of being a marketing manager and it's a part of every transaction that he/she will be involved with, so it's really very important that the title is awarded to someone who knows how to strike a deal, find the best possible one for the business, and close it.
    6 years ago

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    fishbate

    fishbate

    That's true, a manager is also responsible for innovations and improvements on methods and processes that handles the over all potential of the business.
    6 years ago

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    treecko142

    treecko142

    Moreover, a good manager inspires creativity out of his/her team so there are more contributors to the marketing strategy and everyone lends a hand in the creative process.
    6 years ago

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    Kakashi2020

    Kakashi2020

    A marketing manager should always know how to market himself. Starting off with a good resume and portfolio because this is what employers would be looking for. Examples or data of successfully completed campaigns should also be readily available.
    6 years ago

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    treecko142

    treecko142

    Most definitely. If you're hiring a marketing manager and he can't even be interviewed properly and sell himself to the employer then that is not a good sign for the business.
    6 years ago

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    Corzhens

    Corzhens

    Gee, I am surprised by the first item – being a digital investigator. I understand that competition is always there and a good businessman has to beat competition but I didn’t know that you need to do some sleuthing. Maybe doing the promotion and some other marketing chores will be good enough instead of investigating the competitor. I know that it not unethical to make a research on the competition but maybe I will do it in the moderate way.
    6 years ago

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    Barida

    Barida

    The power of negotiation is one that we should nit undermine when we are working in any form of industry and this is the same when we are talking about a marketing manager as being able to close better deals will always work well to convince people that they know what they are doing.
    6 years ago

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    Youngshark

    Youngshark

    I feel that research should be the top skill that one should always build on. Having to stay on top of the market is important. This means to be wary of the trends that are currently in the industry and how to leverage on them.

    When you know what to do, when and how then you can easily market effectively with minimal struggle on the other tactics.
    6 years ago

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    amelia88

    amelia88

    I definitely think anyone who gets into marketing needs to be a fantastic communicator - it seems like it would absolutely be the wrong career choice if that wasn't the case! Also loved the part about being a digital private eye! You've got to know what your competitors are doing well and doing poorly so that you can compete!
    6 years ago

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    fishbate

    fishbate

    Being able to build the right team is essential because its the primary foundation of any system in a business. Remember that in a team ,synchronization is important to be able to create an efficient process. One's this is achieved, anything is possible in terms of success and profit.
    6 years ago

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    ballyhara

    ballyhara

    Communication with your customers and employees is vital. Also, you have to be a good leader for your team. Honestly, it must be someone that can direct employees hardly, but at the same time avoiding disrespect them. Someone that can be able to negotiate with them, and with customers at the same time. That would be my weakest point, because I don't know how to handle directing fellows, from keeping them comfy in their job.
    6 years ago

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    jayjaydimson

    jayjaydimson

    They need to have a good communication skills in order for them to get a job that they wanted to.
    6 years ago

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    DISTEFANO115

    DISTEFANO115

    Qualities of a great marketing manager are listed in the following:
    1.Priority- They know what to do first and finishes it in time.
    2.Time Management- They don't cram since everything that they do is planned.
    3.Purposive Communication- They can speak what is in their mind and deliver the message clearly.
    4. Making tough decisions- They research first and decides what's best for business.
    5.Service- They know how to socialized and persuade people.
    6 years ago

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    nrnlss

    nrnlss

    That is definitely correctly. Sometimes no matter how good your business and your plan is of your staffs are not good enough or too pushy then your company won't raised to the top.
    6 years ago

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