Bust your butt in the early stages of your business so you can take it easy later on

Bust your butt in the early stages of your business so you can take it easy later on

When you're just starting off with a business you will likely be doing everything on your own because it's just an idea and you may not know you have a business in the making.  When you start to make some money, you'll need to keep pushing upward and onward towards success, by yourself, in order to build everything in your own vision.  People will see you as unique and not a templated type of business that can be found around every corner of the internet within your niche. 

People are afraid to do everything on their own, so they bring on a business partner, and that's not a bad thing, but it's never a great thing either.  A business partner, depending on how much of the business they own, can lead your business in a different direction than you wanted it to go.  This is why you should already be slightly successful before you start to think about bringing someone on board to help out with the business side of things, freelancers and employees can help out with the manufacturing and services you provide so don't think you need a business partner right away.

Anyway, let's get into this discussion already, shall we


Do everything yourself in order to save money
In the beginning, you'll likely be bootstrapping your new venture, unless you're already successful and are funding it with other successful ventures under your current business.  If you're like the rest of us you'll be bootstrapping lol, so do everything on your own in the beginning and save some money.  You don't need employees to answers emails or tickets, you don't need a freelancer or web designer to get a website up and running for you when you can use a WordPress theme in the beginning, and you definitely don't need a business manager in the beginning since that is the only thing you should be doing.  You're the employee, manager, and CEO so you need to do everything on your own until later on when you can afford to bring people on.

Your brand should reflect your vision, not your employees
If you bring people on right away, the vision you had for your business could alter, and that could actually be a bad thing for your company.  Do everything on your own and your visitors will see a common trend from page to page, even when they see your marketing campaign, and they will see you as unique and amazing.

Outsource work when you start to be successful
After you start making some money it could be difficult to keep up with orders or answering emails and tickets, and this is when you should think about bringing someone on to help out a little bit.  Now, you won't have them do a ton of work for you because you'll still be building the business in your own image, so just have them answer emails/tickets or do remedial tasks that take up a little bit of your time that could be spent better focusing on a PPC campaign or designing new banners.

Sit back and manage your employees/freelancers
Once you have people doing all the important stuff for you, you can now sit back and manage them in order to keep the business flowing well.  You'll still need to be in the business, building how you envisioned it, and trying to make money along the way.  You'll likely go through a decent amount of freelancers until you find the right ones for the job, but that's pretty typical so get ready to "fire" your freelancers lol.

Bring on a manager to do everything and only deal with them
After you have a well-oiled machine where your freelancers and employees don't need guidance every second of the day, you can now bring on a business manager who can do what you were just doing for the last 3+ months.  You will show them the ropes and explain how everything works as well as who does what for the business.  The business manager will be a friend as well as the judge, jury, and executioner when someone steps out of line or severely screws something up.

Once your business manager is comfortable with everything, you will only have to talk with them and everything should run smoothly.  You can now sit back and collect a check or you can start building another profitable business and do this all over again


In conclusion
About 1% of marketers get to the point where they can hire a business manager and that's mainly because they don't want to invest a ton of time in the first few steps that could take 6 months or even a year to get going.  Hell, it could be 5+ years before you start to think you need a business manager lol.  If you do everything yourself, I guarantee you'll save money on coding/scripting, marketing, lead generation, SMM, etc.  You won't have to pay a 3rd party, who likely don't know your customers, and that's never a good thing because you're essentially wasting money on a testing phase until the 3rd party service to figure out what works.  Do everything on your own in the beginning and you'll be thankful you did


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Thanks!

Tommy Carey