Custom canned responses will always boost sales

When people start out working online or running a business they tend to be pretty robotic when writing up website content or talking to people on the phone.  They think that a canned response is far better than actually talking to someone via email or even over the phone, but I'm here to tell you that having a genuine response will always come across better than something that is quicker just to save you a few seconds. 

Think about it, if you emailed me and I sent back an obvious canned response to your question but it was customized with your name, you might think I'm a little lazy no matter how long my response is.  Now, if I were to type up a custom response and maybe even have a spelling error in there, you might think I took my time to write it up and talk with you 1 on 1   Now, I'm not saying to avoid canned responses, I'm saying to make them as real as possible and even edit them for each person you're talking to lol

I have around 100 canned responses that I edit with each question that comes to me, and yes they usually have one or two easy to look past spelling errors, but they are placed there strategically to show I'm "typing" up a genuine response to their question lol   The thing with this little trick is that you need to understand grammar well enough to make a small error that is easy to look past, like if you were saying "You will lose some rankings but gain them back in the following week" would come across odd if you exchanged "lose" with "loose" becuase not many people would make that mistake.  Instead, you should type it up like this "You will losesome rankings but gain them back in the following week".  Did you see what I did there?  A single spacing was taking out, pairing up "lose" and "some" which is a pretty common mistake when typing quickly.  

If you want to take it a step further and actually mess up some words, you will need to know what works and what doesn't before you start sending them out.  Type up a few paragraphs of content and see what you screw up on, this will be your main indicator of what you can use as an "error" when typing up your canned responses.  If you use this is multiple canned responses it will look more genuine because a typing error usually follows that specific person throughout their lifetime.  For me, I always screw up the word "entrepreneur", but I've typed it up so much now that I spell it out in my head as I type it and now I rarely screw it up lol   Add your screw-ups across your canned responses and that person asking the questions will see a common habit when they get an answer back, making them see you as a normal person


Customizing your canned responses
When you write up a response to a common question, you'll still need to edit it slightly here and there to work just right with every question that comes to your attention.  You do this because you'll quickly notice that your canned responses might not fit well with every question a person has, but a quick edit can usually adjust it to fit just right

This shouldn't take too long, maybe a few seconds per paragraph, which still saves a massive amount of time if you have a lot of questions coming through your dashboard or email each day.

Be less robotic
You'll need to throw in a "lol" or an emoji here and there when talking to someone to try and break through their defenses.  You'll have your defenses at a high level, even when using "lol", but the potential client will begin to lower their own when they see you're a fun person and actually love what you're doing.  You can type like a happy person that is going to give them the world, but you need to always be professional at the same time and not break ranks   <-- Emoji lol

No one wants an instant response that is obviously fake, they know it might take a few minutes to hear back from you, but they don't want to wait a week to hear back from you.  You'll need to be quick and genuine while breaking down their defenses and you'll boost your sales guaranteed


In conclusion
Many people try to be too professional in their industry, but that's getting to be too much for most consumers because they want to talk to an everyday person who is just like them and not a robot.  Be professional, use customized canned responses for each person, and if you really have to you can give them a call to let them know you're a real person   If you can master this, you will definitely boost your sales in the long run


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Thanks!

Tommy Carey