Seocheckout

Clear
Sign In Join

Why targeting low volume keywords can bring in your best clients

  • TommyCarey Level X3
    • 15

    Write the reason you're deleting this FAQ

    Why targeting low volume keywords can bring in your best clients

    Whenever someone starts out doing SEO for their own website, and it's their first site, they tend to target all of the keywords that have a massive volume of searches.  This isn't necessarily a bad thing, but it's not going to bring in traffic and sales quickly, which is what you'll likely want.  SEO is definitely a powerful thing when it comes to bringing in high-quality clients, but you'll need to know what to target before you get started because you want to make money now and not start getting sales in 6 months lol.

    Low volume keywords, also known as low competition keywords or low hanging fruit, are great to target because they tend to have less competition (obviously).  That's why, in this discussion, I'll be going over a few reasons why you should always target low volume keywords because they can bring in some of your best clients.

    Easier to rank for
    Low volume keywords aren't as enticing to big companies, mainly because the amount of traffic won't always convert into a sale, which is a huge misunderstanding!  I've actually done studies where I ONLY targeted keywords with less than 1,000 searches per month, and the results were pretty awesome Why targeting low volume keywords can bring in your best clients  After about 6 months of work, I was bringing in enough traffic and clients, to make $5,000 gross each month.  Now, I did have around $750 in expenses, but that's not much considering I was netting $4,500 a month after just 6 months of work.  Yeah, it doesn't sound like a lot, but this was passive income and I didn't have to do much to keep it going lol.

    As for the bigger clients, if you're in a bigger niche where the customers understand they have to pay more per purchase, you can make much more than the $4,500 I did lol.  I was in a smaller niche to start with, and each sale was an average of $25, which isn't a lot at all compared to my SEO services that sell for a minimum of $750 a month Why targeting low volume keywords can bring in your best clients  If you're in a big niche, you can still do this, and that's where the big bucks start rolling in Why targeting low volume keywords can bring in your best clients

    Traffic is usually super targeted
    The keywords you target will always send in super targeted traffic that converts much higher than most traffic sources.  If you're ranked for "Best SEO company in Chicago" you'll likely get a lot of great traffic from Chicago, which will help you convert at a higher rate if you're actually from Chicago lol.  You can target even longer keywords, think about what people are searching for like a question, and be sure to have a page on your website that is optimized for that question.  Obviously, you'll want to have your content answer the question and have links to your products and services in the sidebar, but that's pretty standard when it comes to monetizing your website Why targeting low volume keywords can bring in your best clients

    High paying clients search for specifics
    Bigger clients won't always search for specific keywords, I'm not exactly sure why maybe they want to find companies that are ranking all over the place and not just for one or two keywords.  I've ranked hundreds of low hanging fruit keywords, for my SEO company, in the past and noticed a lot more sales rolling in.  It could be due to me being ranked for a lot of the long-tailed terms they client was searching for, but not the main "SEO company" keyword, which showed them I knew what I was doing across the board and not for just a single keyword Why targeting low volume keywords can bring in your best clients

    Better clients want to work with companies that aren't busy
    This actually ties into my last point where high paying clients search for specifics when they're online.  They will try to find the best company out there, so they know you're going to do the work and be great at it, but they don't want to be your 1,000th customer signing up for a monthly campaign.  Higher paying clients want to work with companies that know what they're doing, but don't have a super packed schedule, so the company can really focus on their campaigns and get them top rankings.

    When an SEO company is too successful, the clients actually suffer, and this is because the company usually doesn't have time to expand and that means less time spent on the actual campaign for the client.  Less time on the campaign, the fewer results the client gets, and that means lowered sales compared to a company that can pay full attention to the campaign.


    In conclusion
    You'll always want to start off targeting low traffic keywords, or low hanging fruit because you'll rank quicker and make money faster.  There is less competition, making the field less saturated with competitors, putting you on easy street to the top of the rankings lol.  Clients want to see you ranking for multiple keywords, not just one or two big ones, so they will do various searches and take notes of who is actually ranking for obscure phrases related to the niche Why targeting low volume keywords can bring in your best clients


    Remember to follow me!
    https://www.seocheckout.com/user/TommyCarey


    Thanks!

    Tommy Carey

    #Rankings SEO
    Share post:

    Comments

    Please login or sign up to leave a comment

    Join
    anwebservices

    anwebservices

    Great tactic to stay out of the crowd and eliminate competition as much as possible. I am actually working on that very much last couple years and it really works, specially when i want to sell something at higher price or get some quality customers, so this tips are really good and i would recommend
    6 years ago

    Are you sure you want to delete this post?

    vinaya

    vinaya

    In my opinion, you should always target keywords that get between 500 and 5000 hits per month. Anything less than 500 is not worth using because the search hits are so low that you might never get traffic. Likewise, for the keywords that get more than 5000 hits per month, the competition is so high that it is difficult to get a rank for this keyword.
    6 years ago

    Are you sure you want to delete this post?

    Judas2018

    Judas2018

    Very true. The keyword in question, while low volume... cannot be completed devoid of traffic value.
    6 years ago

    Are you sure you want to delete this post?

    vinaya

    vinaya

    There is no point of being 1 of 1. In other words, there is no point in appearing on the top of Google when the keywords are not searched by internet users. If there are no searches, it does not mean anything if you are on the top. In order to benefit from keywords, you need to strike a balance. You should use keywords that get search hits, yet there are no useful contents available online.
    6 years ago

    Are you sure you want to delete this post?

    Judas2018

    Judas2018

    One caveat to this idea and method though. Make sure the keywords you're targeting, while 'search-worthy' and 'low volume,' are also useful to your traffic numbers and visitor growth. For example, some low volume keywords will bring you traffic if you target them, but the visitors might not be of the quality you're looking for. For example, don't target keywords from uncomfortable, odd, weird or extremely private topics or subjects. You will get visitors, but their posts or comments left on your site might turn off your already existing members.

    Because they got there in the first place while searching for topics outside the boundaries of polite or civilized society. Try and stay within the realm of normalcy with your low volume keyword targeting. As a person in the horror space, I target all sorts of keywords. But I avoid keywords like 'serial killer' because while serial killers do fit into the horror genre as real-life or fictional antagonists, I also don't want an influx of serial killer groupies or sympathizers visiting my online spaces.
    6 years ago

    Are you sure you want to delete this post?

    vinaya

    vinaya

    You have explained this better. Yes, the keywords we choose should be "search-worthy' and 'low volume. many years ago, I published an article on Hindu fertility Gods and fertility symbol. When I published this article I did not know anything about SEO, or keywords in general. However, my article stayed top on Google. I don't know where my article stands now, however, the article was on #1 when I checked last time. I think I was able to get on the top position because it was search-worthy' and 'low volume.'
    Sadly, someone stole my article and published on his name.
    6 years ago

    Are you sure you want to delete this post?

    socialshare

    socialshare

    lovely support great post Tommy
    6 years ago

    Are you sure you want to delete this post?

    Judas2018

    Judas2018

    This tactic also works on some freelancing sites when it comes to getting your service in front of potential buyers. Thus driving and creating your own source of traffic.
    6 years ago

    Are you sure you want to delete this post?

    SiamSEO

    SiamSEO

    True, although in many cases since you can only offer what you can do you don't necessarily have this kind of an edge on you. When you deal with marketing you can just jump to another thing and learn when you do, but if you're trying to market yourself you can only go as specific.
    6 years ago

    Are you sure you want to delete this post?

    jpyy

    jpyy

    Low volume can certainly be profitable. However, though, you have to lead them to some sort of social media page and/or email list. In that case, after you pitch to them several times, you could have a high probability of a buyer. Anyway, it's called "The Buying Cycle", something like that, and it's a basic aspect of marketing.
    6 years ago

    Are you sure you want to delete this post?

    Martinsx1

    Martinsx1

    My question focus on your last point :
    "Better clients want to work with companies that aren't busy"

    Does this means that looking at being successful is now a problem to be worried about? I believe that even the so called companies with less busy schedules strives to get to the point where they have more than they can handle. Does this mean that one should be putting a limit to his work?
    6 years ago

    Are you sure you want to delete this post?

    treecko142

    treecko142

    Not the poster, but he said after: "When an SEO company is too successful, the clients actually suffer, and this is because the company usually doesn't have time to expand and that means less time spent on the actual campaign for the client. Less time on the campaign, the fewer results the client gets, and that means lowered sales compared to a company that can pay full attention to the campaign." so I guess it applies to the portion of high-paying clients who are looking for expanding businesses that have done good work but is still in the process of being more successful, as they want to reserve the services of the website before they get too famous.
    6 years ago

    Are you sure you want to delete this post?

    centurion

    centurion

    Low volume keyword is easy to rank. Like I have selected some low volume keyword for my website. Later after analyzing from website I have collected some competitor website. Than I have find out the competitor website back link places. later I have been started to do follow hyperlink based off page optimization and on a very fast way I will start for getting traffic. To rank any keyword - hyperlink based or do follow keyword based back link method will work.

    Thanks
    Centurion
    6 years ago

    Are you sure you want to delete this post?

    flyinwashi682

    flyinwashi682

    i would prefer to use the low volumek eywords because you can get more popular
    6 years ago

    Are you sure you want to delete this post?

    Corzhens

    Corzhens

    Better clients want companies that are not busy. It’s not only better clients but all clients want to be serviced at once and with priority that a busy company cannot do provide that kind of service. With an SEO company, only the big websites will get into a contract because small website owners would prefer an SEO specialist or a freelancer to do the SEO work for his website which is more practical than going to an SEO company.
    5 years ago

    Are you sure you want to delete this post?