4 things clients want more than a pretty website to purchase from

When someone lands on your website, they will want to see plenty of things prior to purchasing, and just having a pretty website won't land you every sale you could have been getting.  Plenty of people think "if you build it, they will come!" and the "they" is customers with open wallets, but that's not really how it all works.  You need to build it of course, but just putting up any old website won't get you a flood of sales and make you successful.  Your website is what they land on, it's not what they're purchasing, so you'll need to have the best product or service possible, you'll need to have a great support team on stand by for any tickets of chats coming in, you'll need your pages to load quick so people don't get annoyed, and you'll need to have some of the best deals online for your products or services to convince people you have a good price and even better deals

In this discussion I'll be going over 4 of the main things clients want more than a pretty website to make a purchasing decision, and they are:


A great product or service
When someone arrives at your website, they want to see the best product or service possible before they make a purchase.  If your product or service is a knock off, or just made from bad materials, you will likely notice that a lot of people may come to your website but they won't be purchasing. 

You will need to make your product or service as best as you can, which means you might need to purchase your competitors products or services to see exactly what is making them so great.  You can then duplicate their system, service, or product and add your own spin to it in order to be unique.  If you can prove that you have the best to offer your clients, they will keep coming back for years to come.

A responsive support team to answer questions
When every someone gets to a website they're thinking of purchasing from, they will usually send an email or open up a support ticket to ask some questions to put their minds at ease prior to purchasing.  These questions can be anything from "What type of shipping do you use for your products?" to "When did you incorporate and how many employees do you have working at your company?".  You'll get a lot of odd questions as well, which you'll need to answer to the best of your ability, because some people may not understand exactly what you're selling so they'll ask questions that might not relate directly to it. 

If your support team is responsive, and doesn't let a ticket last more than an hour, you will notice your sales increasing due to people not having to wait long for a response.  So, have the best support system possible and increase your sales

Quick loading pages so they can find items quicker
Whenever you get to a website, you likely get annoyed when a page loads slow or not at all, and you'll leave before anything shows up.  Well, that's exactly how your visitors think when they land on a slow loading website, which means you'll need to boost your load times.  You can reduce your image sizes, which is usually the culprit to slow loading websites, and your entire website will speed up exponentially.  Think about it, if your site has 5 images on a page and they are 10x larger than they need to be, your website will likely take 5 to 10 times longer to load due to just those images taking forever.  It may not seem like a big deal to you if you have a quick connection, but think about the people who have slow connections and want to buy something online, they'll leave your website if it loads too slow and you'll lose a sale   So, boost up your website speeds by reducing image sizes and even changing your hosting if needed

The best deals on high quality products
If you already have the best products, you'll need to have the best deals online, which will boost your sales fairly quick.  You will know people love your products, but if they are priced higher than your competitors you won't get as many sales, which could hurt your overall business.  If you have your prices reduces by even 10% you will notice a jump in sales because you could just undercut your competitors and your visitors will love saving even a little bit of money


In conclusion
A pretty website is great, but that's all it will be if you don't invest yourself into the rest of your business.  You will need great products and services paired up with quick loading pages and a great support system.  If you can do all of this, which doesn't take a lot of effort, you will notice your sales increasing and you will be happier in the end



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Thanks!

Tommy Carey