3 solid ways to improve your online image

TommyCarey Level X³

February 10, 2018, 11:10 am

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Your online image is everything when you run a website because it's how people will see you if you're not showing an actual spokesperson. If you're running behind a logo or domain name, people won't be able to see your face, and that's where your online image becomes even more difficult to solidify. Branding your image or getting people to just see you how you want to be seen is always an uphill battle, so you should start this journey as soon as you launch your website, or even before you launch so you have a head start on things.

Branding is becoming more of a popular term when it comes to becoming an authority within a niche, before you just needed some great backlinks so Google would boost you, now you need people to see you on social media and other platforms before they deem you as the best in the niche. You can do various things to help brand your company and website, it's not just about commercials and high paying advertisements, even though those are nice ways to help you out 3 solid ways to improve your online image

3 solid ways to improve your online image

Below I'll go over 3 great ways to help improve your online image, and I'll get into detail of how to do each, so let's begin 3 solid ways to improve your online image

Help everyone you can, whenever they need it
Every niche will have people needing information about their products, materials, services, websites, etc. so you need to be the one who swoops in to save the day with your detailed answers 3 solid ways to improve your online image

You can go to websites like Yahoo Answers, Quora, and Stackexchange which are Q&A type websites, and search for anything related to your industry and give a detailed answer. Before all of that, you'll need to brand your profile so it shows your business or domain name, not just your actual name or some pen name that doesn't relate to your business at all 3 solid ways to improve your online image

You can also search through forums to find anyone that is asking a question. You might not know all the answers to each individual question, but you'll need to figure out all the info for the person asking so you don't leave anything out 3 solid ways to improve your online image

If you can do this, you'll be seen as the authority over time and people will just start coming to you for your services, products, answers to their questions, and everything else you can think of 3 solid ways to improve your online image

Offer discounts to people who left positive reviews
This is a trickier method because you don't want to tell them up front "I'll give you a discount if you give me a positive review!" because that could spread, which will become a negative thing because people will not trust any reviews of yours they find online, because they will see them as purchased reviews. Instead, what you'll need to do is send out emails to the clients you know have given you positive reviews, without asking for them, and offer a discount to them for the great words they wrote about you. Word might spread that you give a discount code to the people who leave positive words about them, but you're not out there saying "Hey, I'll help you save money if you give me a good review!" which is frowned upon lol. You'll be able to save face and claim deniability because you only sent out those discount codes to people who left you positive reviews on their own free will 3 solid ways to improve your online image

Remember, this is sort of a grey area, so you might want to send out other discount codes to random people as well as your high paying clients. This way you will be able to say "We've sent out a massive amount of discount codes, and they didn't just go to people who left us great reviews. We sent out discount codes to customers who have come back to us multiple times and the customers who have spent over $XXX in one or two visits."

Get your name on authority niche related websites
When it comes to any sort of branding, you will always need to get your name on other websites within your niche that are already seen as an authority, which will boost your own reputation and usually bring in more sales over a short amount of time compared to other methods 3 solid ways to improve your online image

A lot of people call this "Guest Posting" but in reality you're going to be doing much more, such as, getting interviewed by these big companies and having a page published about you or going on podcasts and talking with them about your services as well as getting to pitch your brand 3 solid ways to improve your online image

If you can think outside of the box a little bit, and not just look for guest posting options, you will be able to build your reputation over time and become the main person in your industry that people fight over 3 solid ways to improve your online image

In conclusion
Building up your brand name is never a difficult thing, and branding all over the internet will take plenty of time, which is why I tell my clients they should have started before they launched but it's never too late 3 solid ways to improve your online image

You can brand through your content, using third party websites, offering discounts and having that go semi-viral, and various other methods that have been tested and proven to work. You'll never know how successful your website truly can be unless you begin to brand it, so get out there and start your journey to boost your own authority 3 solid ways to improve your online image

Remember to follow me!
https://www.seocheckout.com/user/Razzy

Thanks!

Razzy

Comments

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Judas2018

Building relationships is really the way to grow an online image or presence. The more people within your niche you're familiar with and supportive of, the better it will be for you in the long run.

9 years ago

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TommyCarey

That's so true 3 solid ways to improve your online image

I try to build up as many business relationships as possible so I can always send leads that I can't handle, send leads that I don't provide a service for, or just send leads because the customer annoyed me and I'm already handling enough work lol 3 solid ways to improve your online image

I try to build relationships with people within a broad niche. A good example of this is for my new writing company, I've been emailing web design and SEO agencies asking if they'd be interested in me sending them any clients that would be interested in their services. I don't ask them to send me leads when they come across anyone looking for content because I don't want them to think I'm only talking to them because I want to make more money off of their traffic and not build a healthy business relationship lol 3 solid ways to improve your online image

Over time I'll have plenty of business relationships sending me clients, and I'll be sending them some as well, and everyone will be happy 3 solid ways to improve your online image

In time I plan on choosing a select few businesses and adding them to my newsletters or just sending them the majority of my leads that I don't provide a service for. To choose those select few, I'll be keeping track of who has sent me leads and what companies have the best client reviews. If I can get 1 web design company and 1 SEO company that has everything positive and has sent me leads, they will be the ones landing in my newsletter or the ones I send the most leads to 3 solid ways to improve your online image

9 years ago

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Corzhens

When you say relationship, what comes to mind is the friendship that can be started in Facebook. As you see Facebook uses the word “friend” for the connection and not just follower although it also has the term “follower” in use. Taking in a friend request means you become a sort of friends but actually it is just a connection. But you can cultivate that connection what like others are doing and eventually the connection will culminate into a kind of online relationship.

8 years ago

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overcast

I think this applies to both freelancers and business too. You can see that some of the time improving image of the person through promotion is same as the business. You can see that the branding part is where the image improvement is done. I personally have found out that some business need to do better promotion among people. And have to take things with content writing and customer support side too.

9 years ago

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DenisP

I never considered the idea to utilize sites like Quora, Yahoo Answers, and other Q&A sites as a means of establishing authority within your niche. That's actually a brilliant technique. Reflecting on it, I can definitely see how that would get you noticed. A lot of the time when I'm trolling through answers to my questions, I'll come across some well thought out answers that make me think "Who is this person and how do they know so much?". As a direct result, I'll look into their profile to find out who they are, and if they have a link to a personal website I will more often than not visit it.

9 years ago

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Martinsx1

I'm glad getting to see that you mentioned offering discounts to people who gave good reviews. Discounts are like bribes and once one takes it, she or she would be forced to always look for more by doing more good in order to get more. Personally, I don't joke with giving discounts and incentives because it gets me more loyalty.

9 years ago

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vinaya

In order to boost my online image, I have done number of things
I have facebook pages for my websites
I have pinterest account for my real name as well as websites.
I have twitter account for personal name as well as business names
I have a blog and portfolio website.

9 years ago

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JoeMilford

I really like your suggestions about helping others whenever you can. I think that you back up doing this with your actions, as well, based upon the posts you provide on the forums. You are always giving everyone helpful hints, tips, and advice about how to make SEO and online work better for us in general. That being said, although it might take a lot of time and energy, I think that helping others establishes some great networks, and it gets your name out there in the niche communities within which you are working. When people really appreciate and like what you do, they will suggest your products and services to their friends and pass on good reviews about you and your work acumen.

9 years ago

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vinaya

If you help someone, he/she will always return the favor and help you. When my friends launched blogs, I helped them by reading, commenting and sharing their blog entries. I was a regular reader of these blogs. When I launched my blogs, these people came forward to help me. They promoted my blog through word of mouth and social media sharing. By helping people, you are also building a community of like-minded people who will always come forward to rescue you.

9 years ago

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JoeMilford

vinaya,
Well, they may not ALWAYS return, but you are correct in that the odds are in your favor when helping others. I know that I appreciate it when others help me, so I try to give them my patronage and to also recommend them and their products and services to people who I know. The word you used, "community", is so important--if one can maintain a successful network with others, he or she will always have good business, I think, and this comes through good business practices, obviously. For example, as a college professor, the more that I assist and support my students in one class, the more I see them show up in other classes I teach later, and they drag their friends into the class with them because they recommend me and what I do.

9 years ago

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vinaya

favor will not return always, however, it is very likely that you will be reciprocated. In my freelancing journey, I have met many freelancers who are very snobbish, they don't get back to you, they even do not bother to thank you. However, this does not heal reciprocation does not work. If you are supportive of people, you will always receive support. This is how you build online reputation,

9 years ago

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Corzhens

When you offer a discount because of the positive review, it will surely encourage the client to be closer to you. That is clearly giving importance to that small deed that he had done by giving you a positive discount and for sure, the client will appreciate that offer of a discount. And there is a possibility that the client will spread the news or maybe post another positive review to that effect.

9 years ago

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Judas2018

The discount idea is indeed an awesome thought. Just make sure that you attach a conclude date to the coupon though. When I offer discounts to my customers, I usually make them valid for 3 to 6 months after the initial date of it being extended.

9 years ago

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cmoneyspinner

I'm glad you mentioned that last tip about "Guest Posting". It reminded of a site. I got on the mailing list because they send information about PAID Guest Posting opportunities. Unfortunately, most of the opps are in niches that I can't write about it. But you never know when the perfect door of opportunity may open. So I keep checking. The site is called freedomwithwriting.com.

9 years ago

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treecko142

You also have to be patient while doing so. Some people would really just annoy you with questions and sometimes ask for stuff not related to your business at all, but it is important to always be patient and be willing to help.

9 years ago

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JoeMilford

I think that this is a really good point. A lot of people in the online environment act like a bunch of snobs and elitists, and I think that they can really lose a lot of potential business because of a lack of tolerance or patience for others. everyone is a potential customer or client, and whether or not you cater to their specific needs, it is smart to listen to their pitch or concerns to get a feel of how you could do business with them. Why waste or toss away a potential customer just because of a lack of patience? You might really miss out on a wonderful opportunity of you do so.

9 years ago

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backpage4u

wow great tips, thanks for sharing.

9 years ago

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