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How to easily land big content writing clients



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How to easily land big content writing clients

When you're a content writer, or a blogger, you will usually be looking for new clients fairly often.  Usually you'll send out plenty of emails to any website you can think of, and hope that one of them responds and wants you to write for them full time, but that's not exactly how it works.  You'll need to do various things in order to get any business to respond to you, and even more if you want a big client to bring you on board.  Recently I was looking for additional clients who would sing up for monthly services, and I went through a lot of hoops, but eventually landed one client that will guarantee me profits from month to month, and I'm here to share what you need to do in order to land a client like this!

You need to think of everything from the point of view of the business owner, because they might not realize they need content, and you'll need to show them why they actually do.  It's not to difficult to show them why they need content, but there are a few little selling tricks that help you close more deals, which I'll go over in this discussion How to easily land big content writing clients

If you're a content writer, or a blogger, I hope you will read through this entire discussion because it will help you out immensely if you're trying to land your first, fifth, or 100th monthly client How to easily land big content writing clients  If you haven't guessed it, I'll be going over how you can land some big content writing clients without messing anything up along the way, and to do that  you need to do the following:


Target businesses you're more familiar with
When you are starting off as a content writer looking for recurring work, you will be better off targeting clients where you don't have to research topics as much since you already know what you can write about.  If you are targeting just any website, you will likely have to research every single topic to write about and that just increases the time it takes to produce a great article.

Think about it, if you have 2 clients where you don't have to research any topics, because you know what to write about, you can knock out articles in half the time it would take to write for just 1 client you're unfamiliar with.  You can make much more money if you already know what you're writing about opposed to getting clients where you have to do plenty of research prior to starting your article.  So target an industry you're already familiar with.


Show them why they need you as a content writer
Companies don't always know they need a lot of content to be competitive online, so be sure to have statistics ready to show them why websites with more content get the most traffic compared to a bare bones website with no content.  Sure, you can get plenty of leads through PPC platforms, but organic traffic is essentially free and you can get a lot of it that turns into sales just as easily How to easily land big content writing clients

If they're still on the fence after you tell them why they need content, show them a few of their competitors that are posting on a regular basis to build content on their own websites.  If you can show them competitors doing what you're preaching, they will be more at ease and think of you as the right person for the job.  They will likely try to write their own content for a while, but they will usually come back to you when they realize how much work is involved, so be ready to respond to them when they come crawling back to you How to easily land big content writing clients


Have samples ready for the business you're targeting
If you're pitching a certain business type, and you don't have any samples on hand, you can kiss that sale goodbye.  If you're a writer, you should have already done plenty of content for other companies, so you can easily show them what you've already done.  This would be like if I owned a towing service and told people I couldn't come pick them up right away because I have to go get a tow truck lol How to easily land big content writing clients

If you're targeting all the companies within one industry, you can show them all the same generalized articles and not have to write anything new for every company you're contacting.  This will save a ton of time, and if you actually wanted to personalize each article, you just have to switch out business names and addresses How to easily land big content writing clients


Give away a free set of articles to anyone slightly interested
If you feel the company is interested, but still doesn't want to sign up, you can give them a set of free articles specifically for them.  You will have to write 100% unique articles for them over the course of a few weeks, and when the company puts them on their website they will eventually get some traffic due to your optimized content, then they will get back in contact with you for more content which you will then charge them for.

If you noticed the company put your articles on their website, and they haven't contacted you after a month or two, be sure to follow up with them and ask how the content is working out for them.  If they're not tracking the traffic and leads coming through the content you wrote for them, you probably don't want to work with this company because your relationship with them likely won't be long due to them thinking your content isn't doing what you know it is.


Be polite, professional, and responsive
You always need to be nice to someone you're trying to get to pay you for something, even if they aren't happy with you.  There have been plenty of times that I've gotten to the point where I was following up with a company that I gave free content to and they are upset that the work I did hasn't brought in a ton of sales.  I treat them with respect and figure out what they are doing with the content, and usually they aren't tracking anything, which tells me they don't know what they're doing in the first place lol.

If you're always polite and professional, even if the person you're talking to is not, you can usually turn every conversation into a sale.  People on the fence will see that you're a professional who knows what they're talking about, and be more at ease with giving you a trial run.  If you're responsive, they will see that you are on top of your stuff and don't let an email or phone call go unanswered for a few days before you respond, and they now see you as the professional to work with when they need content.


Accept a lower pay per word in the beginning
A great selling point is to get it in the clients head how much you normally charge for each word of content, but you'll discount the first month or two in order to save them some money until the content you're writing for them is bringing in traffic.  You never want to tell them that you'll discount your services until they are getting search engine traffic, because they will always tell you that they don't yet see a big increase.  Yes, you'll want them to save some money prior to their new content ranking and bringing in new customers, but you need to do a 1 or 2 month time span that is discounted and that's it. 

You can say that you'll charge $2.02 per word, but after 60 days or XX articles, you will be increasing to your normal price os $2.03, $2.04, or even higher than that.  Remember, if you're writing a 2,000 word article and getting paid $2.05 per word, that's a $150 article that you could likely type up in 45 to 60 minutes How to easily land big content writing clients  Don't get greedy, but make sure you're getting paid for your amazing work How to easily land big content writing clients


In Conclusion
I just recently did everything I covered above, and it works very well at landing monthly content writing clients.  I contacted 20 companies that had blogs which were lacking, they had good content but not much of it, and let them know what I wanted to do for them.  After a few weeks I had 8 respond to me and want to purchase 1 or 2 articles, which I gave them, but I was looking for bigger fish that wanted to do monthly work.  I did land one big fish that signed up with me for $2.02 per word and up to 10,000 words a day, and I'll be doing that for 2 months and then getting paid more per word after that.  I could just get a $2.01 per word increase, but at 10k words that comes out to an extra $150 worth of work each day How to easily land big content writing clients  If I do get up to $2.05 per word and hammering out 10k words per day, I'll be bringing in $750 a day.  I don't think I'll be getting paid that much in the end, but it's a goal of mine How to easily land big content writing clients


Remember to follow me!
https://www.seocheckout.com/user/Razzy


Thanks!

Razzy

Comments

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AmieBotella
First of all, thank you for the first good content for 2018.

I have to ask though, how do you know where to find prospective clients? I am fairly new to content writing and blogging for a living. I used to just do this for my local community and for myself before and now planning on incorporating this as one of my sideline hobbies that create money. So I am basically a newbie in this world. So going back to my question, how do you find the clients to offer your contents with? I would normally post my resume or work on different sites and would wait for offers when they read my creations, but other than that, I do not really offer myself to prospects and this has opened my eyes really to consider doing this.



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JoeMilford
I have the exact same question actually. The price breakdown at the end of Razzy's post gives me hope, though, and it would be amazing for me just to make about fifty extra dollars a day! That would be a game-changer. Also, I think it is very important to have writing samples on hand to deploy at the ready. Almost every freelancing site I have frequented for potential jobs asks for this. I try to have a few technical pieces, a few blog pieces, and a few creative pieces on hand, at all times, that I can fire off at a client's request or that I can cut and paste into a profile to promote myself at any freelance site.



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AmieBotella
Good points also about having a readily available samples. So I have to ask again, if you're really, really at the beginning of things, how would you know that your creations can pass as a good sample? Also, is it necessary to have a concentrated niche or is it okay to be broad into writing. These are the things that I ask myself because personally, I have a wide range of interests in terms of writing, is it a bad thing to be some sort of a general writer or not?



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Corzhens
I am also looking for ways how to find such clients because I am already tired in joining a writing website only to be rejected with my submissions. Sometimes I feel like I do not know how to write or perhaps the site is just getting articles that they can spin for free. But whatever the reason is one thing is clear that I was not successful in getting a good writing project after 3 years as a freelancer.



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overcast
I have seen some of the bloggers in specific niche getting the clients based on their portfolio. So it can be a good option to start with the content. And then building from there onwards for the clients one at a time. It may not be easy but you get the idea how to work around. I am sure that may not be always possible for people. But if you can work with one client at a time. Then yes portfolio in a year is possible to build as well.



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Barida
If one could land a crown client in a year, there is every need to work with them and try to improve as the day passes by. That's the core reason I am looking for such client so that I can focus in 2018.



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overcast
Me too. I have noticed that some of the time such big clients are harder to retain. And you have to be working on a lot of such clients for consistency. And that being said, content writing takes a lot of pains. And people need to reach to the right client for this to work.



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DenisP
This is why I question whether or not I actually want to continue providing content writing services for others, or simply try and establish my own monetized platform, even at the cost of taking a hit to my potential income. I feel like taking the initiative to create your own platform/content opens you up to potential guest writing positions which can be very lucrative themselves, and is technically like working for a client.



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overcast
I think fiverr seems to have lowered the way clients approach us. And that can be really bad in many ways. You can see that some of the time you have to focus on the people who pay. My current approach is stick with the money. And hold onto it. And only focus on that for a time being. Because we never know when those dry days come around.



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DenisP
I definitely understand what you mean by that. I myself have felt the same way for quite a while now. Obviously most of us are naturally inclined to stick with what is safe and familiar, and I don't think that there is anything wrong with that. However I think it's important to also take calculated risks sometimes and try something new, because it may pay off big in the end. Though of course doing so doesn't have to mean burning any bridges, and if one has the time/will you can balance multiple endeavors. I actually haven't considered even getting into Fiverr because I hear it is just too hard for newcomers these days. Wouldn't hurt to get a profile out there though, I suppose.



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augusta
it is pertinent to always have a ready-made sample that is worth showing to a big content client. Most big organizations and clients will always want to see our previous jobs, so when writing our contents, we should endeavour to write them excellently well should our previous work be needed.

We should always remember that discounts and incentives boost sales, so we should always give discounts to attract big clients and also endeavour to give them our very best in all its totality not forgetting to be professional in our relationship with our prospective clients



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Barida
Every content writer should understand the need to have samples for potential clients for that is the only way one could get to land those clients for the said job.



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vhinz
Being knowledgeable in a particular industry is really the primary key to getting big clients that will give you good source income. And showing your portfolio about your previous works could attract more clients. Accepting a lower price for startups should also be done because it would be difficult to get clients if the rate is high. No clients would trust to hire and pay a high amount without trying first the quality of the service.

Thanks for another great article.



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Barida
Having deep knowledge about the industry is key to landing such contracts in the sense that those companies won't like yo waste money on someone not ready to do business at the end.



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vhinz
Yup, when you are able to show the clients that you are expert in your field, you will most likely to be hired. Business owners are willing to invest in whatever will give them more profits but they also see to it that they will not be losing money.



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DenisP
I'd say that these days a portfolio is absolutely necessary. I think your odds of finding any work at all--let alone consistent work--seriously approach 0% when you don't have a portfolio. With the thousands of writers out there providing their services, people want an answer to the question "What can you provide for me that the average writer cannot?". A good portfolio is going to be essential to answering this question, and seriously raising the odds of landing a job.



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vhinz
The knowledgeable, experienced writers, has many works to show can probably get big writing projects compared to those who are just getting started and have limited previous works to show. Clients are looking for content writings who could not only write articles but could help them attract more customers. Getting clients is really a big challenge for startups.



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kgord
A wonderful discussion on how to land new clients. I think people would be wise to adhere to your device and they may find themselves with some new clients before they know it. I think this is just one of the great ways to find the clients you have been seeking. I think following your tips is a great idea.



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Barida
Most of the points are really nice for those looking to land big writing contracts. One thing about that is one could land a job that can even make one stop any other side job at the moment.



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Barida
Giving out contents for free can be risky, if the said company sees no reason to continue the business irrespective of the said increased traffic that they will get. So, I suggest one should be careful when making such plan.



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vhinz
If you are giving free contents, it should only contain part of what you are about to write for a paid content. But it must capture the interest of the clients to hire you for your content writing services. Giving free is not risky at all. I've seen this done by many content writers and they are doing pretty well in sales. The law of reciprocity works here. When you give something to other people, you'll receive in return as much as what you have given.



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Corzhens
Giving away a set of articles for free? Isn’t that a big investment on the part of the writer? In the movie industry, what they send is the so called “pitch” that is a very short summary of the story, something like 2 or 3 lines only. Scriptwriters say that sending a storyline to the producers is demeaning and you run the risk of some people copying your story. Maybe the sample writing is enough to show your caliber and if that is not sufficient and the prospective client asks for more then it’s a good indication that you are getting one foot inside.



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vinaya
I started my freelancing career as a writer. Currently, I am doing a number of things such as web designing, digital marketing, SEO etc, however, I am still a writer and a large portion of my income comes from writing to the clients. I have regular clients, who provide me one to two big writing contracts every month. By big, I mean a project that pays more than $150. However, these contracts are never enough, therefore, I am also regularly bidding on writing jobs on various sites. I have never tried to woo business and offered to write for them, but this idea sounds very interesting.



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cmoneyspinner
This site offers opportunities. People there are looking for bloggers and writers. They gave me content for my foodie blog. I'm pleased. FYI.
https://www.bloggerlinkup.com



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