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5 things you need to do in order to have a successful business online or offline

  • TommyCarey Level X3
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    5 things you need to do in order to have a successful business online or offline

    If you think about how often people log into social media platforms each day, it's pretty exciting if you're in the business of capturing leads.  In today's world, you don't have to work with the mail system to send out post cards or puchase ad space in newspapers and worry about who is actually seeing your ads.  With the internet today, you can get super targeted and be sure everyone that is seeing your ad is actually something that could be interested in it 5 things you need to do in order to have a successful business online or offline

    If you only use Facebook for your marketing purposes, you can reach millions of people more than if you were to purchase an ad in your local newspaper or send out a direct mailing campaign to peoples houses.  What's even funnier is that you can target millions of people who would be interested in your product or service through Facebook and actually pay less lol.  Another beautiful thing is that you don't even have to spend a single cent when it comes to Facebook marketing.  You can build your audience over time and get your posts in front of them, for free, because they are already following you 5 things you need to do in order to have a successful business online or offline

    If you're just starting out and read those first two paragraphs, you probably think reaching billions of people online is an easy thing to do, but it's not.  There have been plenty of online entrepreneurs who have quit simply because they would get so irritated at their campaigns because they weren't working how the entrepreneur expected.  To help you along your way, I've written up 5 things to focus on to build a nice base for your company no matter if it's fully online or a hybrid online/offline business model.


    Creating engagement with people
    In today's world, you can actually purchase your own following but it won't be the best thing for you.  You can purchase Facebook, Twitter, and Instagram followers as well as purchase email lists in order to spam your message to, but none of that will matter because you'll never create engagement.  If you're purchasing your followers, you will likely be annoyed or angered when no one is engaging with your posts.  It doesn't matter if you're purchasing 100,000+ followers, nothing will likely happen because they will all be fake. 

    Instead, you should focus on building a real following by creating high quality content and engaging with anyone who is commenting on your posts.  Your interactions with people who are commenting will get noticed by lurkers (people watching and not commenting) and they might decide to share your post, bringing in even more views to your content and possibly more comments 5 things you need to do in order to have a successful business online or offline

    You can purchase a massive following, but if they aren't real or creating any sort of engagement, they won't be worth your time.  Work on quality and not quantity and you'll be happy you did.


    Always build your audience
    If you look back on how many people fail at their business, it's likely because they focus more on their actual systems before they focus on their following.  They were constantly working on their websites design, it's programming, scripts, writing up eBooks, and various other things all while forgetting about their following.  The people are what make you successful, not the system running everything, so remember to always be building your audience 5 things you need to do in order to have a successful business online or offline

    You can continually build your business, but not focusing on your following will likely make you fail pretty soon.  A lot of the successful business owners will spend time building up their audience by doing the following:

    1. Guest posting - They will find niche related websites and post high quality content to them as long as they are getting a dofollow backlink to their website in exchange for the content. 
    2. Interviews - A lot of successful companies are getting interviewed by anyone that wants to talk to them.  Interviews will likely go live on someones websites, usually a niche related website, which will almost always help you out in the long run.
    3. Running paid ads - If you're not running a PPC campaign on Facebook, Instagram, or Google... You're likely not building up your audience as quick as you could be.

    These are just some simple ways you can help build up your audience, so I would suggest you branch out and think of some other ways in order to get more people following you from different platforms 5 things you need to do in order to have a successful business online or offline


    Don't let envy sidetrack your success
    I'm sure you've been online and seen how many people are successful within your industry.  You can read all the stories within your industry, but you can't let them sidetrack you on your journey to success.  A lot of people get down when they aren't making an extra $3,000 a day because they saw someone else doing it in their industry.  Sure, people are making a lot of money in your industry, but they did everything the right way and it likely took a long time for them to achieve success.

    When you start focusing on the success of others, you aren't focusing on how successful you could be.  You're basically forgetting your mission because you're focusing on others and not yourself, so stop worry about them and worry about your own followers and how you're going to please them 5 things you need to do in order to have a successful business online or offline

    If you invest any time in worrying about a different company, it's too much time, and it could have been better if you thought about how you could make your own business better 5 things you need to do in order to have a successful business online or offline  So get to work, your own work, and start running down the path to success 5 things you need to do in order to have a successful business online or offline


    You need to add unrivaled value
    If you're pushing out a lot of content, it must be better than your competitors.  Hell, it has to be the best on the internet because you want to be seen as the best if you want to be successful.  Your content can't even be rivaled by god himself, that's how good you need to see it.  If you can do this for your visitors, they will come back time and time again, sharing your content or purchasing your services or products lol.


    You should always be learning something
    You always need to be perfecting your craft, no matter if you think you're a veteran within your industry.  You should always be reading about the newest technology within your industry and getting familiar with it.  You can also read up on how people are viewing your services or systems and alter the approach to put them at ease, or you can even read about the newest email marketing trends and how you can use them to your benefit.  Anything that will help your business should be learned, even if you don't plan on doing it yourself.



    In Conclusion
    Becoming successful online is no easy task, but it can be done as long as you are running your own business and not worrying about others.  Be consistent with your work and always be learning about things that can help you out along the way.  Always interact with your followers and clients in order to create even more engagement and encourage others to talk with you. 



    Remember to follow me!
    https://www.seocheckout.com/user/Razzy


    Thanks!

    Razzy

    #Business Marketing & Monetization
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    potentialwriter

    potentialwriter

    This is quite acceptable. To have a successful online business, a lot of things need to be learnt and mastered like those points mentioned above. One needs to build audience engagement and post regularly. The major reason most entrepreneurs fail in their business is that they stop posting contents and start expecting miracles.
    6 years ago

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    Baburra

    Baburra

    I agree a lot with posting regularly. It's important to let the audience know that you are with them and are still present every step of the way, especially these days when it really is the standard that people expect from companies and entities they use and follow. Even content creators are subject to this as I have seen many people falter when they don't update their audience regularly, as they can be forgiving when you make slight mistakes or have slight delays but only as long as you are transparent and upfront with them and are regularly telling them about your status.
    6 years ago

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    Corzhens

    Corzhens

    Maybe the reason for not continuing the posting of an entrepreneur is the lack of time. I agree that sometimes you think your posts last week was enough for the business but you don’t realize that you have to be up to date all the time in order to give a semblance of being active. Potential clients are not attracted to sites that look neglected or stagnant but they are easily interested when the site is updated with new contents.
    5 years ago

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    AmieBotella

    AmieBotella

    In both worlds, the offline or online business world, in order to stay in the race, one must always have the goal to ALWAYS deliver best service. Putting in mind that with one satisfied customer, with the word of mouth, it will run more faster than a paid ad. For me, this is one of the core of building a successful online or offline business.
    6 years ago

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    Barida

    Barida

    Delivering the best service is a good way to prove that one is relevant as a particular niche is involved. Trying to build up the best service delivery will entice prospective clients to give it a try.
    6 years ago

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    AmieBotella

    AmieBotella

    Yes. and Not only that, in whatever type of business you do, delivering best output, in terms of service provided or products, it is essential to always give your best, honest output for you to keep your business well rooted in the competitive world.
    6 years ago

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    Barida

    Barida

    Learning about new ways to go about your work online is one key way to remain relevant on the space. It's not that easy, but as time goes on, an online marketer will see through the reason he/she should be quite active when it comes to improving knowledge.
    6 years ago

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    kgord

    kgord

    I think audience is number one. It might also be helpful to include polls on your site for people who have visited to give feedback on whether or not the content presented met their needs and to fine tune it accordingly. People aren't going to go to a site that isn't useful for them, even if your content is great.
    6 years ago

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    augusta

    augusta

    You have said it al, having a successful business either online or offline demands being in a good position to relate, communicate and serve your clients or targeted audiences in a good manner.Improve on your products, services, brand, image, and reputation.Don't be distracted and don't get jealous of your competitors, rather strike a posture to be a mile ahead of them.It never easy but the good thing is that it doable.
    6 years ago

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    Everett

    Everett

    Always build your audience

    Building an audience for your business, whether it is online or offline, is one of the most crucial steps you can do for your business. No audience means no business. No business means no profits, no money, and the business will eventually shut down.

    Understand that building an audience may not exactly be easy, but it is worth the time you invested. An audience can be seen as future potential customers. Future potential customers are exactly what it sounds like.. if you grow your audience correctly the "potential" part will be removed and you will have future customers from the hard work of building an audience.
    6 years ago

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    rhombus

    rhombus

    Agreed, it's easy to purchase followers, almost like rent a crowd, however, if they have no intention of actually purchasing anything or using your services, what is the point. There are so many companies who promise the world but if that does not convert to actual sales, you end up worse off. Successful companies are ones who take great pride in their customer service, their brand and vision. Prompt follow up on queries and conflict management skills will set these businesses apart from others. We may be in a digital age but the old fashioned principles of good service and value for money prevail.
    6 years ago

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    Everett

    Everett

    I would never buy my clients, ever. What some newbie business owners do, especially if the business is online they would buy social followers, likes, etc. Some people even actually believe that by doing this those followers, or likers will actually buy a product from them. That is never ever the case. I have previously in my past bought followers, not to get them to order anything from me, but just to test it all out. What I have found out, which is very obvious is that those followers are fake. They will not click on any of your content, or interact with your page (unless you buy that type of social service). So the best thing to do is to actually do the work involved to gain clients rather than purchasing them from someone in a 3rd world country that doesn't speak the language you do.
    6 years ago

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    vinaya

    vinaya

    I have an online business and online business. sadly, my online business and offline business, both are not giving me good profits. One of the problems related to my businesses is not having engagements. I do not have many customers because there are no engagements with my businesses.
    In order to encourage engagements, I need an audience for my business. Getting audience is one of the hardest parts of doing business.
    6 years ago

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    potentialwriter

    potentialwriter

    When it comes to running an online business, it's a bit different from the way you go about offline business. It's far easier making sales through offline marketing, but once you start making sales with your online business, that's for life. You will be able to make hundreds of dollars even when you are sleeping.

    Engaging your audience through content creation and strategy is one of the most effective methods of growing a great brand online. Once you have a website, you must make regular posts to it lest you fall off the track.
    6 years ago

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    Adesuwa08

    Adesuwa08

    Your article is a very nice one, as you have said it all, online business marketing saves all the stress of going from door to door, it also makes your products much easier to trade when people see it online with the price tag they already know how to get it and the amount to pay.

    So many people know how to market online but the lack consistency,I write for some blogs who don't have time to moderate posts and they waste a whole lot of time, I get so angry at them because they know I need their moderations to get some point to make a living, when doing online marketing please be consistent because you were the one who brought up the idea, I know that online marketing is not for everyone if you cannot keep up with it don't start it up in the first place.
    6 years ago

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    jaymish2

    jaymish2

    Great points. I agree with your suggestions,especially to do with engagement and having an audience. However before we get to this vital step, we need to to do the research and see if there is a market for your business.If you put your product out their will your product actually be bought ? If yes then how do you make people come to you instead of the other businesses to get the product. Engagement is build after you attract your audience. The first step is to find out if there is an audience to attract.
    6 years ago

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    Baburra

    Baburra

    I agree with building an audience the most. I think this is something that the current generation has done very well in terms of learning and evolving compared to companies from the previous generations, which still is understandable since the current generation definitely has a lot more resources in terms of keeping up with customers and hearing their feedback. These days you hardly ever hear of any company that don't rely on instant feedback anymore because it's just too much of an advantage to just pass up.
    6 years ago

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    Corzhens

    Corzhens

    I agree with your point about not getting envy albeit the success of others should give you inspiration that it can be done by them so you can also do it. I understand that it is human nature to be envious of what the others have that’s why it is good to develop an attitude that is fair to yourself and with a positive outlook. At least if you have rid of the envy, you can think well and have a better disposition on your business.
    6 years ago

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    potentialwriter

    potentialwriter

    Of those important things to note in order to boost your online business, you need to post content regularly, preferably on a daily basis. You need to write articles that are not copied from other sources (Non plagiarized) and need to make this consistent to be noticed by search engines fast. Duplicate contents should be avoided totally to avoid being blacklisted by google and other search engines.
    6 years ago

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    Judas2018

    Judas2018

    One big thing to remember in having a successful online business rooted in blogging, writing or e-commerce - is to never miss an opportunity to spread the word. Even when your paid traffic sources such as ad words, banner ads or whatnot might be having a down month or few weeks - you'll get a big boost from people visiting your site that you've connected with in the past over social media or word of mouth.
    6 years ago

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    vinaya

    vinaya

    At this moment I am thinking to build my audience through paid advertising. My social media marketing and email marketing is not going in the proper direction, therefore I am thinking to do PPC campaigns on Adwords, Facebook, and Twitter. I am choosing these platforms based on their popularity. I am not choosing Instagram because my products are not targeted towards young people. I am going to start with $150 budget and it the ad campaign succeeds I may increase my budget.
    6 years ago

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    treecko142

    treecko142

    If you can't help getting envy of others, use that to motivate yourself to improve your business and work harder to achieve your goals. It also helps to think that it's not a race, so as long as you're making progress, it is a good sign for your business. The businesses of others might have taken years before they reached the level of income they have right now, so don't be discouraged and just keep on working and improving your business.
    6 years ago

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