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8 online marketing mistakes you can easily avoid
When we all start out blogging, or working on websites, we make mistakes. People will post personal content to company Facebook pages which have nothing to do with the industry the company is in. We all make mistakes when starting out, so if you want to start stronger than most of us did, you should read through this discussion and take notes lol.
Making mistakes if proof that you're a human, if you're not making mistakes, you're inhuman or a robot. Your viewers and readers will understand if you send out a newsletter too early, or send it twice by accident, but they won't really forgive you if you send out the wrong content that offends them in some way, shape, or form.
In this discussion I'll be going over the 8 main online marketing mistakes that a lot of people do, so you can try to avoid them as easy as possible
You should start blogging sooner rather than later
When you start up a website for yourself or your business, you need to start blogging immediately. The more content you get on your website, the more likely you'll get found by the search engines and jump up in the rankings over time. You need to promote, optimize, and above all else create high quality content that people actually want to read. You'll also need to promote your articles via social media so you can get more traffic coming in, in a quicker time frame. Increasing the rankings of your blog posts or sub-pages will take much longer than PPC campaigns on Google, Yahoo!, Bing, or Facebook.
Optimize from the beginning so you don't have to fix old posts
Many people will start blogging and get 100's of posts deep, then realize they hadn't been optimizing anything for the search engines. have you ever went back and tried to optimize just 10 posts? It takes forever due to the keyword density optimization, titles, descriptions, alt tags, etc. So start doing this from the beginning and save time later on.
If you've already been blogging for a while, and not optimizing along the way, you should go back and work on them as well as you can. You don't want to switch up too much, so just focus on the titles and descriptions of the posts for better search engine rankings. If one of your posts is already ranking well for one of your keywords, leave it alone and move on to a different post. You don't want to edit a ranked post because it could just drop in the rankings and take a while to come back up.
Publish new content often
You need to be posting quality content consistently, but you don't need to do it every single day. Posting a few times a week is good enough to boost your rankings over time Remember, you're not reinventing the wheel here, you're just publishing quality content that is optimized in order to boost your rankings and get some free high quality traffic.
You can't copy content from websites related to your industry and then paste them to your own website. This will never help you out because your content is a blatant copy of someone elses that was already indexed. You probably won't get a duplicate content penalty, but your post won't get indexed, which means you won't see any search engine traffic coming in.
If you're not sending out newsletters, don't collect emails
Many people plan on collecting emails and sending out newsletters to all their subscribers, but what they do is collect the emails and never send anything out. Your email subscribers are one of the biggest pools of sales you can tap into whenever you need to. There have been plenty of studies that have said email marketing actually has an amazing ROI compared to the other marketing tactics.
People giving their email addresses to you are basically saying "I trust you will send me quality newsletters without spamming me all the time" and that's exactly what you need to be doing.
In short, you need to be sending out newsletters and emails to your subscribers if you plan on keeping your list alive. You can even automate a bunch of emails right after a user subscribes to you, which will save you a lot of time.
Set up profiles on all the main social media platforms
If you're going to take your business seriously, you need to be on all the major social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. You will also need to lock down your name on all the smaller platforms so people can't impersonate you or your company.
You need to be on all the popular platforms, but you don't need to be active on all of them at the same time. You should pick a few and invest more time in them than the others, so you're not spreading yourself too thin.
Publish to your social media profiles
Just because you're on all the social media platforms doesn't mean you will become instantly popular. You will need to be active on these platforms and build your following over time. Treat your social media profiles like they are your own website, since they are actually an extension of it. You will need to post quality content to your profiles, and you better make sure it's optimized!
You can always boost posts as well, this will help you gain a following even quicker, but it's not necessary.
Duplicate Content is Bad
You should only post an article once to your website or blog. Posting the same content over and over again will just get you a duplicate content penalty and your website will likely drop in the rankings. So to avoid a penalty, that isn't so easy to lift, you should just post the article once to your website and keep it at that
Stay professional and keep your cool
Many times a blogger, forum owner, or webmaster will get too personal with their commenters and it will never end well. Even if the argument is stopped, the content will have been seen by everyone coming to your website and it will hurt your branding and reputation. You need to stay professional with all of your visitors, even the ones who only want to post negative comments. Doing this will keep you seen as a professional even when in an argument.
Each point I mentioned above is crucial to run a great website. You can't just do whatever you want and try to abuse systems that are in place to block spammers and trolls. If you are just starting up, or have been running your own websites for a while, the tips I mentioned above will help you make a better website or blog.
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