4 social media trends that you should get use to before 2018

TommyCarey Level X³

October 17, 2017, 8:26 pm

Write the reason you're deleting this FAQ

4 social media trends that you should get use to before 2018

Social media trends are always coming no matter what you do, so embrace them in order to gain more traffic and sales. The end of the year is quickly approaching and you can't do anything about it, so get on the band wagon and start pushing these 4 social media trends already. Think of it this way, either you start to get the ball rolling within social media marketing or your competitors will, and they will take the traffic and sales that should have been yours. Do you want to lose to your competition? I didn't think so!

Social media is ever changing, so you'll need to be flexible when it comes to marketing of this type. In order for all of this to work, you need to do a bit of research on what they current trends are and how you can utilize them for your own benefit. If you get use to what is working right now, it will make everything easier when we transition into 2018. You don't want to be left behind when it comes to social media marketing, so stick with it and up to date

In this discussion, if you haven't figured it out already, I'll be going over 4 social media trends that you should get use to before 2018 in order to be a little more successful each month.

Chatbots are here to stay, get use to it!
If you've been living under a rock, or just haven't read up on the latest trends, you aren't familiar with what chatbots are. Basically these are bots that can send canned responses to your inquiries while you're away. Think of the power these little bots hold when it comes to client satisfaction rates. You have a little script responding to your potential clients and buyers with detailed answers while you're away so you don't lose any leads, sales, clients, etc. Someone will ask a question and expect an answer fairly quick, if you don't get back to them right away, they will leave for your competitors. With the chat bot, there is a quick response in order to keep the visitor interested and gives you time to get online if you're not already

These bots are getting made for almost every type of chat system whether it be on your own website or even through your Facebook page. They're pretty easy to set up because of how user friendly the programming behind them is done.

Start learning about chat bots already

You need to think mobile
There are platforms like Snapchat and Instagram that require you to have a smartphone in order to access them. Snapchat is 100% mobile but Instagram allows you to log in through a desktop or laptop, but not many people do since it's revolved around a mobile app anyway. Facebook generates the majority of it's revenue via mobile devices, a whopping 84% according to some studies! This clearly shows that social media platforms are getting a huge amount of mobile traffic from it's users, and you should be capitalizing on that.

Think of this trend switch for a second... Facebook was originally designed for desktops and laptops but is not getting the majority of it's traffic through mobile devices. Facebook is very user friendly for anyone on a mobile device, and this is the main reason it's becoming more of a mobile app than an actual website. Sure, it will stay up and running as a massive website because it's the smart thing to do, but it's pretty much a mobile app ran on everyone's smart phone lol

Everyone is going mobile and the trend doesn't seem to be slowing down anytime soon, so start capitalizing on mobile traffic and thank me later

Don't remove platforms from your rotation because they're similar
We all know that Facebook copied Snapchat with some of their most recent updates, but that doesn't mean you should remove one or the other from your campaigns. Sure, they may look similar in ways and work the same when it comes to specific features, but that doesn't mean you should stop working with one of them. Think of the reach each platform has and the devoted following, they're completely different at times. The majority of people who use SnapChat may not use Facebook and vice versa.

By removing a social media platform from your campaigns because of similarities to another, you're just reducing your reach and that means less potential to make money online.

Snapchat is great if you're targeting a younger demographic
Instagram is great for targeting millenials
Facebook is great for targeting an older demographic

Each has it's strengths and weaknesses when it comes to targeting specific age groups, but not a single one of them should be removed from your advertising and marketing rotation. Removing one social media platform simply because they have some similar features will just remove money from your pocket down the road, and we don't want that.

You need videos in your marketing strategy
We all know that when we go on Facebook we're going to see an ad on Facebook that is simply a short video. We see these all the time because they work! Videos tend to auto play when you're browsing through Facebook, the ads will too, and that means your message gets through easier than if you were just pushing a text based ad.

If you set up your video the right way and optimize it for clicks, you will notice that you are quickly getting a bigger bang for your advertising buck. People will be drawn in quicker to your video due to someone speaking to them and you're not having to rely on some fancy images to pull the eye towards your text. You don't need to rely on the chance of someone stopping on your ad to read everything because someone is already saying the text that you want on the ad.

In short, videos are easier to get conversions with but if you can't make them yourself it will cost an additional investment to get started. Don't let that scare you off, the investment isn't a whole lot because you can just advertise some white board videos that can be done for a few bucks

In Conclusion
You'll need to get the ball rolling on these social media trends before 2018 gets here because you never know what's around the corner. We don't know what the next trend will be, so it's good to get use to what's popular now and master it. If you don't start now, you'll just get left behind by your competitors since your traffic will go to the places that are mastering social media marketing. Remember, social media is here to stay and you should already be working with it in order to bring in traffic and sales. So don't wait until you see your competition being successful with something

Remember to follow me!
https://www.seocheckout.com/user/Razzy

Thanks!

Razzy

Comments

Please login or sign up to leave a comment

Join

jpyy

I can see why chatbots would get a better ROI than simply putting out an email link. In fact, it might be a good addition to my hosting business, though, not my hosting forum. Anyway, I'm wondering if these scripts are free, paid, or both.

Oh, by the way, regarding mobiles, yes, of course, mobiles are the wave of the future with probably half of all website visitors using them. In that case, it's sink or swim.

7 years ago

Are you sure you want to delete this post?

Corzhens

The mobile browser is now the dominant force in the internet. As of the last news item about it that I had read, the estimated number of mobile browsers roaming the intent is 60% which means the computer browser is losing the fight for dominance. The domination of mobile browsers is actually expected since last year because the mobile phone is continuously improving on the aspect of internet use. It’s like the phone is used more for the internet than as a phone.

6 years ago

Are you sure you want to delete this post?

DenisP

Are chatbots really that popular of a utility? I've never really found them to be any more helpful than a standard FAQ page, and sometimes they would even be far less helpful than that. Then again I would suppose they've improved the technology over time given that it's been years since I've actually tried out a chatbot, and it's just that the initial experience had left me unimpressed. I definitely agree on every other point though.

Also, I'm a bit ignorant to this but don't Snapchat and Instagram basically share the same demographic? The term millenials is getting more unclear for me every day.

7 years ago

Are you sure you want to delete this post?

TommyCarey

Chatbots have come a long way compared to what they use to be lol. Back when the first showed up, they would just do basic canned responses sort of like what you see with chat boxes that pop up and say "Hello there! Can I help you with anything?" These chat boxes aren't to be confused with chatbots, because they do completely different things.

If you can get a chatbot to have enough responses inside of it, it will seem like you're talking to a person on the other end when in reality it's just a script running on the back end and matching up the questions with the canned responses you have pre-installed into the system

Sure, it might seem like a chatbot isn't working how it was suppose to right out of the box, but it does take some time to get the tweaked in a way that they're doing a lot of the work for you. I like to write down as many questions as I can think of when it comes to my websites and then I'll write up detailed answers for each and input them into the chatbot. I'll then ask some friends, who aren't in the same field as me, to come in and ask as many questions as they can about my site so I can get an outside perspective and hopefully get detailed answers for any sort of blind siding questions I wouldn't have thought of

Chatbots can be free or paid, but the paid ones generally don't have branding on them and tend to be better since they're backed financially from all of the purchases or subscriptions.

SnapChat and Instagram do have similar demographics, but the ages are slightly different. Snapchat has a younger crowd while Instagram has a varied age range but is still a little older than the basic snapchat user

7 years ago

Are you sure you want to delete this post?

DenisP

I would imagine that with the advances in artificial intelligence, that chat bots are only going to become more advanced and lifelike. Perhaps it will get to the point that rather than us having to continually input questions and answers, the A.I will be able to compose its own answers based on analyzing relevant information and questions that it has been asked in the past. I know that there are chat bots on the internet right now that are basically learning through the public continually asking them questions. Really fascinating technology that is definitely going to be useful for business.

7 years ago

Are you sure you want to delete this post?

augusta

yea, these points are already trending to me especially about being mobile, I noticed that most apps these days are mostly for phones and if you want to go through the web version, you might not get the appropriate thing.I was trying to use the web version of an app called Streetbee, little did I know I was wasting my time.The web version was a total mess.I just realize that maybe I should try the mobile version by installing on my phone and everything accordingly by.So yes chatbox and other point mentioned up there should be expected much more in 2018

7 years ago

Are you sure you want to delete this post?

peachpurple

I use facebook and Instagram a lot, but how does chatbots and Snapchat could help in promoting my articles?

7 years ago

Are you sure you want to delete this post?

overcast

Chatbots can be helpful when it comes to automating your content. Like you land on page and want to interact for some information that can be helpful. The same can be done with the Instagram. You can see that some trends of chatbot and others are about rise up and change the business around us. That being said, you can see that social media promotion is easier now a days with automation.

7 years ago

Are you sure you want to delete this post?

overcast

I think facebook groups are going to be a game changer in next year. Also there are going to be more manipulation of the news and the content in near times. You can see people doing more propaganda with their content. And that's something we have to consider as time goes on. People have to understand that trends are some of the times dependent on the people instead of the social network companies. So that's something one can see that for sure as well. So I think it'd be worth keeping an eye on instagram and twitter.

7 years ago

Are you sure you want to delete this post?

Barida

I have to relate with your second point. I had issues with my mobile device and have been using the laptop to do some of my works. The limitation was electricity issues and that made me get a smartphone soon to keep up with trends.

I can't afford to lose clients to rivals in the business.

7 years ago

Are you sure you want to delete this post?

Pixie06

I have seen those chat bots on many sites and I use them quite regularly. I find it easier and faster to use chat bots. Previously I used to send emails to those companies. I don't have a personal website as of now but if I ever get to create my own site in the future I will definitely include those chat bots.

Social medias are critical for you company whether it is an online or offline company. I am currently advertising on four social networks and to be honest I have been able to grow my customer base by advertising and interacting with others on those sites.

I have not yet tried to use video marketing and this is something that I am planning for next year. I have actually talked to some experts on this.

7 years ago

Are you sure you want to delete this post?

Heatman

As a freelancer, I'm already getting myself acquainted with almost all these listed trend to be used to before 2018. Specifically on the innovation of chatbots, it felt wired the first day that I experienced it in one socal media application known as Telegram Chat. But with time, I started getting used to it and understand how it works, depending on the instructions you set them to operate on.

7 years ago

Are you sure you want to delete this post?

Tronia

Yep, those are definitely the current and upcoming trends that are here to stay. I think that people keep neglecting how important making a blog/website mobile friendly truly is. If you look at statistics you will be shocked by how many people actually browse the internet with it and make purchases through the use of a smartphone. If you don't optimize, you will lose quite a lot in the long run.

And definitely, videos are the way to go. They've already begun beating the pictures since videos can capture way more - it's basically a moving picture.

7 years ago

Are you sure you want to delete this post?

Everett

I'm surprised you mentioned chatbots, but then again with the history of your previous posts, not so surprised at all.

Chatbots are taking social media by storm. There is a large market for people wanting chatbots to automatically reply to their customers, mainly on social media such as Facebook. I've been asked like 10 times in the past month if I could create a chatbot for clients so they can respond to their own customers much more quickly. However, I do not have any experience in creating a chatbot so i have to unfortunately decline their request, and by the way, they will pay well. My last offer was around $750. So Chatbots are defintely a thing that's not going anywhere anytime soon.

Unfortunately, since these are bots that means some jobs could be lost, such as those that respond to customers via Facebook. Seems like robots are now taking over the internet, and stealing jobs from humans.. so sad.. LOL

7 years ago

Are you sure you want to delete this post?

DarthHazard

I love bots. They are great and actually really helpful. I haven't set up any at the moment but I am thinking of getting one for my site which can respond to certain questions with answers and try to help the user without the need to contact me. Obviously, it is always best to offer the user a chance to communicate with a real person but you can't be available all the time so bots can be helpful in these times.

7 years ago

Are you sure you want to delete this post?

ColdFlameChris

This is the first time hearing about chatbots and it's a good thing I hear about it. It's a good concept where you don't have to worry about your business as who's gonna answer their questions. Nice post, by the way!

7 years ago

Are you sure you want to delete this post?

cmoneyspinner

Oh my goodness! You just named things I have not been able to do. Please don't tell me there is no hope for me! Aaaahhhh … !!!

7 years ago

Are you sure you want to delete this post?

TheArticulate

I love seeing you push the idea that people should be using video in their marketing. As a video professional, this is something that's been huge for me this past year. Video is becoming king online (if you've noticed the massive influx of videos that are shared on Facebook alone, and YouTube's huge prominence in marketing and advertising).

Videos, if done right, can be eye catching and suck your audience in, effectively selling them on your product or service. This is especially important for me since video IS my product. Being that people can see and share my videos online really helps my reach, and I see great organic traffic online.

7 years ago

Are you sure you want to delete this post?

kgord

Yes, I think AI and chatbots are defintely the way of the future. I guess we should get used to them now, because soon they will be everywhere. I just think they are some of the things we will be seeing everywhere in every aspects of our lives so we might as well make use of them.

7 years ago

Are you sure you want to delete this post?

Corzhens

I fully agree with #2 Think mobile and #4 Videos in marketing. The technology is always on the go and we don’t know what will be next. When the websites were created, the focus is on the computer’s monitor hence the resolution and the size of the webpage is taken in consideration with regards to the size of the monitor. But now it is the apps that is getting into the limelight. Websites are modified to be fit the requirements of mobile access. So if your website is not mobile-friendly then you have a problem. Vlogging and video advertisements are getting into fashion and the only hindrance is the difficulty in creating videos. But sooner or later, the video will come to fore and give the graphics a run for its money.

7 years ago

Are you sure you want to delete this post?

TimothyAlex

I would add to that list, paying attention to new Twitter feature enhancements. They have been struggling to grow active users and investors are not happy. So, they are throwing everything they can against the wall to see what sticks. But, for some darn reason, they still won't add the ability to edit tweets.

7 years ago

Are you sure you want to delete this post?

JoeMilford

I am not really sure WHAT I think about bots yet--based on the link I just received from a friend this weekend (posted below), I am not sure whether to laugh or cry, lol. Technology is always on the go, and the combinations of different technologies and their outcomes are hard to predict or assume. I was a part of an online survey just the other day which was quizzing me about which financial processes I would feel comfortable doing with a live human assistant or a live bot assistant that resembled a human. The world I grew up on as a child, it's comic books and science fiction, is vastly eclipsed, in many ways, by what is actually in front of us right now. It is going to be really interesting, if I am around to see it, how the way we do business changes over the next few years.
https://www.youtube.com/watch?v=03QduDcu5wc

7 years ago

Are you sure you want to delete this post?

AmieBotella

This list is true. I think as of the moment, these are all a trend now and you have to be able to follow through so that you'll be with the flow of technology. I have to ask though, does bots do more than the instant reply these days? What do they do in social media now?

7 years ago

Are you sure you want to delete this post?

jaymish2

I agree. I think the two most important strategies are mobile and video. I see them taking over social media in a big and significant way. Most of the world now access the internet through their mobiles. This is especially significant in areas where low income families life, especially in third world countries. Most people target audiences in the first world, however if you are looking for clicks, then it does not matter where the clicks come from.

6 years ago

Are you sure you want to delete this post?

stbrians

I have got Facebook trends that will take me to 2019. I missed on 2018 but now am not late. How are these answering bots made? Are they costly?

6 years ago

Are you sure you want to delete this post?

Seocheckout

4 social media trends that you should get use to before 2018

4 social media trends that you should get use to before 2018

Comments

Please login or sign up to leave a comment