Google Content Rank Score - How dose Google rate your content?

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October 4, 2017, 7:58 am

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Google Content Rank Score - How dose Google rate your content?

Do you remember to Google Page Rank? Well of course you do! Some people and "SEOs" still use it as a metric even if it hasn't been updated in years. But we aren't going to talk about the dead Google Page Rank score in this article, what we do going to talk about will be how Google scores your content at the moment!

A lot of SEO specialists believe that Google has a special invisible ranking score for rating content from 1 to 10. Scoring is easy and has a simplicity from a mathematical perspective, Google most certainly still uses the old Page Rank score as well as plenty of other ranking scores like the content ranking score we are going to cover in the post. 

Basically, we need to figure out what are the main content ranking factors Google values when it comes to scoring rating a piece of content. Google won't tell use these factors in a million years, but based on experience and analyzing data we can clearly determine the importance of the following metrics:

1. Call to action - click through rate
Google can understand and determine if a user found the information he or she was looking for in your content. How? Well if the users click on your results from Google search and after 5 seconds of reading decided your content doesn't help with anything and returns back to search, that is a bad signal and Google will score you accordingly. 

You always need to give users something to do. Like clicking a call to action. If the user reads your content and for some reason, you are able to convince the user to visualize another page on your website, you will get good content ratings from Google. 

Perfect Journey: Google -> Your Content Page -> Any other page on your website
Bad Journey: Google -> Your Content Page -> Back to Google

2. Bounce Rate needs to be decent
Just like in the example above, where I've outlined the perfect user journey, it should be noted that Google will take into consideration the bounce rate, especially when it comes to text-based content. If Google notices a high bounce rate for your specific page result, it can signal a bad user experience, therefore you general content rank score can go down. 

3. Time user spends on your page
This one is very important and pretty significant for Google in terms of ranking signals. Let's say you have a big 2000 words article, it takes the average user about 10 minutes to read your article in its entirety. If you get an average time on page of 7 to 10 minutes for such a big article, in my opinion, you are in the clear. But if you get an average time on page of let's say 20 seconds for a 2000 words article, you are definitely doing something wrong and Google will take notice. 

Good example: Google -> Your Content Page with a high time on page
Better example:  Google -> Your Content Page with a low time on page -> Any other page on your website
Ideal example: Google-> Your Content Page with a high time on page -> Any other page on your website

4. Backlinks are still hugely important
Don't forget about backlinks! Your content may be big, detailed, with perfect scores on all the above metrics. But Google will still need backlinks confirmation to rank you accordantly, especially in a competitive niche were your competitors already have backlinks as a proof of quality. 

Make sure you implement proper link building techniques for each of your articles, especially for the big ones where you invested time and effort to have them developed. It would be a pity not having them grow in authority and score some Google ranking points. 

That's about it: The important things is to understand that Google still haves ranking score implemented and all the evidence and inside information point to this. Make sure you "check" all the important metrics above and focus on your users and making them happy, if you can achieve that, positive Google rank scores will follow. 

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kgord

Thanks for a decent explanation of page rank and how it is determined. It is not a big a mystery as some of us portend that it is. I think that there are a number of factors that go into it, and you have clearly delineated it for us.

0 7 years ago

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overcast

Google content rank is some mystery to me. I have followed a lot of SEO stuff. You can see that SEO is always moving target. For exampel Google authorship was a lot of buzz. And then suddenly it was taken away. And people seem to be losing interest. I am not sure if the google content rank is same type of the stuff. And it could be just another typical fear tactic that is being raised there as well. I guess we just have to see how that works. I guess for most of us it'd be really harder to see the ranking part with the Google just purely on the basis of content though.

0 7 years ago

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augusta

This bounce rate is a big struggle for me because I tend to have a big percentage of it.I really working towards reducing it.I'm talking with an SEO expert to tighten some loose nuts on my blog.Thanks for this piece.it was insightful.

0 7 years ago

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overcast

Only option to get rid of bounce rate is having more text and visual content. Adding video to the page does not usually helps. I think Google anaytics can show you data on this. You can then tweak the pages. Also you can learn from the sites where the bounce rate maybe different on blogs. That study definitely helps as well.

0 7 years ago

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Corzhens

To be honest with the subject, this is the first time that I have come across the term content rank which I presume is the ranking of the site depending on the kind of content that the web page has. When it comes to ranking, I would say that it is a complicated matter and no one has the authority to say that Google is like that or Google is like this in regards to the content. Pardon me for this comment because I have read so many speculations that gave me a headache.

0 5 years ago

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overcast

Content rank and authority ranks are made for users to filter their own quality. Google does not open their ranking algorithm. So people like say MOZ are making their own criteria. And so on that note you can see that content ranks are lot different for each one of our websites. For every user it varies.

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davedaot04

Yep me too this is the first time that I come across the term content rank and for me it's really mysterious and no one really know how it works, but I don't know, I'm just curious about it.

0 5 years ago

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cmoneyspinner

I clearly understand the importance of these and how they can impact “what Google sees and ranks”. You supplied a good explanation. Can't disagree with Google's logic but … Man! I really hate that Bounce Rate!

What You Can Learn from Bounce Rate & How to Improve It

0 7 years ago

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wiseagent

I remember this (the good things and the bad things related), but I always got a little bit frustrated because I couldn't quite understand how that worked (I think their explanation was purposely complicated, haha). After reading what you posted - by the way, something relatively simple, but extremely didactic and interesting - things became clearer.

Thank you for that.

0 7 years ago

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Authord

Here this is most of the things we have been hearing over and over again. But the real truth is that nobody knows the process google uses to ranks people's pages. So just concentrate on making quality and unique content, solving a problem and adding value to the people in your niche and I believe every thing will fall into place.

0 7 years ago

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Gandalf

To be honest a lot of people make claims as to how they know how the Google algorithm works, but it's not an exact science. For instance a site maybe ranked higher in Google, but a particular article may not come up in a search automatically due to the keywords used. Recently I posted a review on a new product and my review came up in searches before other higher ranked sites than mine, and in fact above the company whose product review as well, as their website had been updated and had little traffic.

I find ratings to be something people cling to, and are in the same league as award winning blogger. A site is only genuinely good if people actively visit and not by accident due to click and bait or a redirect link.

0 7 years ago

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potentialwriter

All the pages of your website are ranked based on some parameters. Content is king as far as SEO is concerned now. Literally, you don't have to write a lot of articles on your website before you can get ranked by Google and other search engines. Search engines don't rank your website on that alone, but check the grammatical accuracy of the contents published on your website. The search engine optimization you give your website is very essential in what Google and other search engines consider.

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TimothyAlex

Oh, I am absolutely in the camp that believes Google is using user behavior in their ranking. They are collecting a ton of data on all the site you go to, they have to be doing something with it more than retargeting ads. So, the goal needs to be to become relevant, reliable, and popular. If you look at some major media websites, their on-site SEO it terrible, but they will consistently rank high. And, that is driven, I believe, by the overall real-world authority of the media company, the popularity of their content, and user expectations.

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Corzhens

Again, it is the content that is in the primary position that Google looks into. That means you have to be writing a content that is not only interesting to your readers but should also be directly relevant to your niche. In a search, the intention is to look something that is directly related to the niche so if your contents are out of synch with the niche then it may be a liability in terms of SEO capability. I agree that search engines are focused on the niche and a check on the contents will always be about the niche and its subsidiary topics.

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