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9 Ways to use your marketing data to gain more customers

  • TommyCarey Level X3
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    9 Ways to use your marketing data to gain more customers

    In todays world it's much easier to collect data on people's habits, their wants and also their needs.  Analytics are like a treasure box of information that we can utilize for our own benefits and bring in people who will be more willing to open up their check books.  Many marketers are switching to data-driven strategies so that they can understand who exactly their customers are.  figure out your customer and you can replicate that information and make many more sales 9 Ways to use your marketing data to gain more customers

    Below are 9 ways you can use your marketing data to gain more customers



    1. Setting up your buyer personas
    Technology in todays marketing field has advanced a lot compared to what it was 10 years ago.  Now you can easily collect information from your visitors in order to set up something called a persona.  By using a persona and marketing to it properly, you can likely see an increase in conversions in a short amount of time. 

    By segmenting types of people and showing them specific ads, you will increase your conversions 2 to 5 times higher than what you're currently doing.  We all know that one ad won't convert everyone, unless it was giving away free money lol.  You'll need to show ads to specific personas in order to increase the conversions of those sets of people.  A kid won't want to see a home mortgage loan ad when he's searching your website, so show them something about toys lol.  Obviously if you have a home mortgage website and you're showing toys, you're doing something wrong, but I wanted to give you a type of example.


    2. Make your landing pages do the work for you
    If you're putting up 10 different landing pages on your website, you should be targeting 10 different keywords.  One keyword for each landing page works well.  This also works well if you're targeting specific industries like dentists, plumbers, gyms, etc.  I have a client that wanted to target multiple businesses for his B2B website.  We set up various landing pages and targeted specific industries in order to have the landing pages convert at a higher percentage than just sending everyone to the homepage. 

    By doing this, we increased his conversions from 25 a month to 150 a month.  Not a bad jump if I say so myself 9 Ways to use your marketing data to gain more customers


    3. The use of facebook custom audiences
    We all know what Facebook is, but did you know it has almost 2,000,000,000 active users each month?  Did you also know that they work with huge data aggrigators that know where you're making purchases in your day to day operations?   Knowing these two things shows me that I can get extremely targeted when it comes to my ads on facebook, which I love a lot 9 Ways to use your marketing data to gain more customers

    Using facebooks custom audiences will allow you to track your current customers and then target people just like them.  Doing this will almost always help out with your sales and increase your profits 9 Ways to use your marketing data to gain more customers


    4. Giving the customer a deal
    A whole lot of consumers will look for a coupon prior to even visiting a retailers website, a whopping 85% of them.  You can use this information to set up coupons for your potential clients and getting them into your website.  Knowing where they look for coupons is the first step and beating your competitions coupons is the second 9 Ways to use your marketing data to gain more customers

    You'll obviously need to track redemption rates and see which coupons are working best.  Some coupons will need to be deleted while others will need to be pushed more to the public.


    5. Bring your customers back in
    To do this, you'll need to re-target them in order to bring them back.  This means that you will already have traffic on your website and when they leave there is a good chance that a cookie will activate on their journey and show them an ad for your website.  They will think "Hey, I was just on this website but I didn't buy anything.  Let me give them a second look!" and it works pretty well when you want to increase your sales.

    You can get even more specific and set up ads for the majority of your services and tailor the re-targeting ads to show what the user was viewing at the time they left your website.  This works extremely well because it's like you're re-lighting their love for your product lol.


    6. Boost up your emailing
    When we went over setting up personas for your clients and visitors, I bet you didn't think "Hey, I can use this for emailing as well!" because not many people do lol.  What you can do is use those personas to help you send out much better emails.  This means your emailing will get opened more and you will get more sales because of it.  If they get to your website and leave, your re-targeting kicks in eventually and could pull them back in 9 Ways to use your marketing data to gain more customers

    Use the data you have in order to personalize the emails as much as possible.  Personalizing it as much as possible without seeming too eager will always win in email marketing 9 Ways to use your marketing data to gain more customers



    7. Know when to post something
    Many people just post when they log onto their social media platforms, websites, blogs, ppc platforms, etc.  But what if I told you that your peak hours aren't even when you're online?  About 9 years ago I had a website that made me more money when I was asleep than it ever did when I was awake.  This is because my website was much more popular over seas and they would purchase from me while I was asleep at night, but it was daytime in their time zones.

    You'll be able to set up a PPC campaign and figure out when you get the most clicks throughout the day.  Obviously you'll want to get super targeted in order to attract your ideal customer, otherwise you'll get 300 clicks from India while you're asleep and that won't be great data if you're selling only to the US lol.


    8. Use Display or Banner ads
    I've done this method a lot in the past years, especially when I had gotten banned from Adwords for a long time lol.  I would go over to buysellads and purchase niche related banners to bring in customers.  Some websites worked while others tanked pretty hard, but I would have never known what worked and what didn't if I hadn't tried.

    You'll obviously need to get targeted with this as well.  You can't put an SEO service banner on a dog grooming website because you won't get any conversions.  The only conversion you might get is the dog grooming website becuase they're the only person with an actual website that saw your ad lol 9 Ways to use your marketing data to gain more customers


    9. Optimize your paid search ads
    When I tell you to optimize them, I'm not saying to do this for the search engine rankings, because no matter how well they're optimized for search results they won't boost your website lol.  I'm saying that you will need to optimize your ads in order to increase your conversions.  Know what works and what doesn't in order to get some additional clicks and make some more money.

    If you use your data the right way, you will know what your users want to see.  This will keep you ahead of your competition and get a good amount of the traffic.  And if your website is optimized for those visitors, you're now working with a well oiled sales funnel 9 Ways to use your marketing data to gain more customers




    In Conclusion:
    By following the above 9 tips, you will be able to convert your visitors more often because you'll be utilizing all the data at your finger tips.  No successful person will blindly get rich, they use the data that has been aggrigated and benefit from it with increased sales.



    Remember to follow me!
    https://www.seocheckout.com/user/Razzy


    Thanks!

    Razzy

    #Marketing Marketing & Monetization
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    Cristian

    Cristian

    It all starts with personas. This is what I always say at the start of every project, new or existing, doesn't matter, you have to develop a clear list of personas on which you will build all of you marketing campaigns on, but personas can help not only with marketing but with SEO too!

    Anyways Razzy, the other points are well made and good advice on which anyone can increase their conversion rates, traffic, and overall profit. Thank you!
    7 years ago

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    Corzhens

    Corzhens

    In the olden days, the market study is part of the feasibility studies that the college student has to submit at the end of the semester. The professor says that whatever your business is which is related to consumers should always have an in-depth study of the potential market. What will happen if you have a very good product like a snowmobile that flies but there is no one interested to buy because you are situated in a rural area in a tropical country.
    5 years ago

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    cmoneyspinner

    cmoneyspinner

    I know landing pages are important. (Because my son told me so. 9 Ways to use your marketing data to gain more customers ) I probably need to rework them at my websites and blogs. I have one website, in particular, that has been set up since 2011. It's a lovely affiliate marketing site. (IMHO.) I signed up to become an affiliate for a vendor who sells gourmet herbs and spices. Built the site to try to market the products. They are excellent products. The chef who sells them has made a name for himself. Perfect cooking ingredients for those who want to learn to cook or who like a specific world cuisine. Still. I can't give credit to this site for generating any of the affiliate sales commissions that I have earned over the years. But I won't delete the site. I've grown attached to it. 9 Ways to use your marketing data to gain more customers Perhaps it is my landing page that needs improvement.

    I'm confused about your Number 8 suggestion. Don't ad blockers impact the use of display or banner ads??
    7 years ago

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    kgord

    kgord

    I think as usual Razzy you are giving some stellar tips. These are just some of the ways that we can get the kind of response we hope to get from our marketing websites and blogs. These are the great options we can take advantage of when we are doing internet marketing.
    7 years ago

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    wiseagent

    wiseagent

    I have to agree with you.

    The tips that Razzy put here in this forum are always great (very useful and always wiht explanatory information... plus, easy to read) and this topic reinforces our confirmation. Sometimes I read them more than once to remember some things again.
    7 years ago

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    overcast

    overcast

    Due to recent changes of the Gmail on the promoted mails. I am not sure how much the email marketing is going to work. But it seems like a good option for many who are trying to get regular customers. So on that point I'd say email marketing has a lot of hit and miss. And people have to find other ways to reach to the inbox. You can also make use of the facebook ads as well.

    But based on the timing part it would be interesting to see at what time the ads and stuff may work out. And what time it may not work out as well. So lot of combinations to try and see there as well.
    7 years ago

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    Authord

    Authord

    Very Informative article. this is one of the niche that requires proper guidelines and mentor ship, because marketing is not an easy stuff. but with hard work and most of the things listed there, one would be able to at least scrap out some few bucks. But some times it's more easy when it is written or spoken, because where the problem is, is the action, implementing this techniques. It's no child's play.
    7 years ago

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    Baburra

    Baburra

    It really is wise to take advantage of the information you already have and to use it because it is way easier and more practical than having to rely on new data every time. This is why even a lot of offline stores have started to offer discount cards so they can keep track of purchases by individual customers and be able to reach them when they have new offers and promos. It's a practice that is used even by shopping malls that don't have much of an online presence so it should more so be used by those conducting business solely online.
    7 years ago

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    vinaya

    vinaya

    I have never done search engine marketing, however, I am thinking to so search engine marketing one of these days. I have done social media marketing and it is rewarding. In order to maximize your ad campaign, you have to choose your audience wisely.
    In order to attract customers and drive sales, you have to target your customers wisely. What you are selling is important, equally important is how you are selling.
    6 years ago

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    Corzhens

    Corzhens

    I agree that a categorized client database will give you a more effective means of marketing your product. For example, if you can pinpoint the seniors, you can give them an ad that is specifically made for them. And for the women, you can also make an ad for them. With that kind of promotion, you are hitting the target better than a generic approach or a universal promotion. However, it is not easy to categorize your client database because it entails hard work.
    6 years ago

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