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Does Your Website Pass the Website Stress Test?
There are many factors that Google takes into consideration when ranking a website. Most of it is based on the value your sites visitors give your site when they visit it. These following factors are known Google ranking factors that you'll need to focus on in 2017+ if you want your sites visitors and Google to value and rank your site well.
Loading Speed
Whether you have a simple site or a complex one, it should fully load within around 1 second if you want to keep people happy. Plus your load time actually has an effect on how many people even use Google in the first place....
Bounce Rate
When people leave your site on the same page they visited on, that's a high bounce rate. You want to get people clicking around.
Engagement
If your sites visitors find what they were looking for any then link to it, share it, talk about it, that's engagement and you get bonus points for it.
Visited Pages
The more pages that your sites visitors visit and browse to on your site, the more that Google will see your site as a valuable source of information to people.
Returning Visits
The more that people come back to your site, the more it shows Google that your site has valuable information that keeps people hooked, entertained and informed.
Life of Visits
People hang around if they like what they see, and if there is lots of it to choose from. The more that people stay on your site, the better a signal that is to Google.
Responsiveness
Google now actively demotes sites that aren't responsive (mobile friendly) and prefers to rank sites that are. Plus nobody wants to view a site that doesn't look right on mobiles.
Robots
The Robots.txt file is very overlooked by webmasters but one of the most important things on your site to get right so that Search Engines know how to interact with and treat your site.
W3 Standards
The World Wide Web Standards dictate what proper web design is and it's the one thing that you need to get right for all people, including those with disabilities.
That's about 10 of the known Google ranking factors. They've been near the same for about the past few years. Any website that wants to be taken seriously by Google and get good rankings will need to make sure that it complies with these ranking factors.
Does your website pass all of these stress tests?
Everett
As for the responsiveness of a website, it's critical that your website not only fit mobile phones, but also fits every device that is not a computer. People often design their websites for desktop, mobile, and ipad/kindle resolutions, however there is many other displays to design for. If your website fits those resolutions than more people will engage with your website. I always run checks to make sure my websites are in compliance with any tests. However, the w3 standards are, in my opinion, outdated. For instance, it doesn't recognize many new tags, and it creates a mess when trying to make sure your website is w3 compliant when adding new tags. As for the responsiveness of a website, it's critical that your website not only fit mobile phones, but also fits every device that is not a computer. People often design their websites for desktop, mobile, and ipad/kindle resolutions, however there is many other displays to design for. If your website fits those resolutions than more people will engage with your website.
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