Your promotion has been stopped because it did not comply with Twitter's Ads Policy.

robertman11 Level 3

November 17, 2016, 8:49 am

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I created a text on Twitter, manually, and then I promoted it. All looked fine but nothing actually happened (no retweets, impressions, etc). The next day, when I clicked on view tweet activity I see "Ads policy violation" at the top and then:

Your promotion has been stopped because it did not comply with Twitter's Ads Policy.

Any ideas? The tweet is still visible and is fine. It has some text asking a question and at the end has a link to my website (which is related to the question). It is not spam and was done manually.

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robertman11

Just an update, I created a second ad that was identical in format (text ending in a link to the same website) and it was accepted without any issues. In fact, the ad is still running even now. I have no idea why the first ad was rejected, maybe it seemed automated based on the words I used or had a word combination they didn't like?

10 years ago

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hitmeasap

I'm glad to hear that you gave it another chance. You might be on to something, perhaps it seemed to be automated but your first ad got stopped, after the approval right? - So for how long have this one been running so far?

Perhaps this one got approved and is running basically due to the fact that another moderator approved it. That moderator might actually have half a brain, and the first one probably had a potato. - It's always hard to find out why they do certain things like this, and even if you asked them, I bet you wouldn't get the correct answer. They would probably just say something like "Your promotion has been stopped because it did not comply with Twitter's Ads Policy." - Like they did the first time.

Hopefully it's sorted now at least.. And good luck!

Your promotion has been stopped because it did not comply with Twitter

10 years ago

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TimothyAlex

I had the same thing happen on Facebook. I think it may have to do with a bias of a human reviewer. And, since there is no way to appeal these decisions, the human review has ultimate power.

9 years ago

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hitmeasap

It's hard to tell but it sounds like you've used a word or two that Twitter doesn't like basically. It could probably even be your website url, in case they believe it's "unethical", "scam" or "fraud" they won't hesitate to stop the ad. - And from what I've heard, they obviously have some sort of guidelines for their moderators and all that, but most of the times it's a "one man show". Meaning that you could end up with someone who's got a potato instead of a brain.

Let us know if you sort this out & good luck!

10 years ago

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Lynne

Yes I found that with Facebook, often it was just ONE word that they didn't like and if you change it then it will get approved. Good luck!

10 years ago

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Lynne

I would suggest having a read through Twitter's Advertising Terms and just see if something comes clear.

I haven't done much Twitter advertising but I know Facebook for example has lots of rules and also keywords that are flagged. I have had ads being rejected plenty on Facebook advertising.

It might just be a case of rewording your ad?

10 years ago

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EliteWriter

It must have been something that went against their terms. I do not use it much and so I cannot really say that I am well aware of what they like and do not like. You may try to checke their advertising terms so as to see what could have been against them in one way or another.

10 years ago

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Cristian

If you contact Twitter support would they give you a direct motive for stopping your ads or are they just gonna send you to read the Twitter's Advertising Terms?
I wonder what is the list of words that triggers the ban in the first place, was anything political about the tweet? I've found that even somewhat controversial topics can get you in trouble no matter what advertisement platform you are using. With all the "fake news" stuff that's hot at the moment, I'm not surprised if Twitter as well as the other big social networks have placed a custom filter.

10 years ago

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Barida

I think you have to take a closer look at that and see things that you're not doing quite alright. I think you have to check the words that you used to make sure it followed the rules guiding their ads approval.

9 years ago

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quantropy

I've been trying out twitter promote mode and have just found that it's been stopped due to a policy violation. I'm not that bothered, as I wasn't convinced that I wanted to continue with it anyway, but it would be interesting if anyone has any ideas on why it should have happened. I've some ideas, but none of them seem to violate any policies:

Getting followers via an Amazon giveaway
Use of buffer.com to schedule tweets.
Tweeting about an offer on Cyber Monday which would have gone on being promoted when it was no longer valid
I write book reviews and some word in a tweet like pharmaceutical or economics might have made it look like promoting pharmaceutical or financial products

There's also the following (not entirely serious) possibility. The first tweet that was denied promotion was disparaging about the algorithms big companies like twitter use. Since this was probably stopped by an algorithm, maybe it found this upsetting.

9 years ago

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augusta

I will just want to believe that it something that was against their policy that you didn't take notice of.I don't think it was a bias judgment considering the fact this was done by a human reviewer, if it was a bot, then we could attribute it to some glitch but all the same it good it was resolved the next day.

9 years ago

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