Lynne
Level 1
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Increase Readability
There was a great discussion about getting people to read your content recently, so check it out.
Having content that is unreadable is a bounce rate killer for sure, make sure that when someone arrives on your website that they can read your content easily.
Website Speed
If your website is slow to load nobody will want to hang around, and they certainly won't want to click through to other content if they even wait around long enough for your first post to load!
So make your website load faster!
Internal Linking
Make sure that you include lots of internal links on your website, make sure that they are relevant and that people will want to click through.
try and encourage your readers to stay on your website for as long as possible and read as many pages as possible.
The lower your bounce rate is the more interested a reader is in your content and the more useful your content is the more likely you are to get a lead or to make a sale.
In addition to this a high bounce rate could have a negative effect on your SEO!
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Cristian
The Rank Brain update really evolved this idea further and it really means a great deal to SEOs to increase their ranks only by having good title tags, perfect meta description and high quality overall content, from my perspective Google takes things to another perspective, learning from the users interactions with your websites and ranking you accordantly. Hey Lynne, I'm glad you took my topic and developed it further, I may add that high bounce rate will not only have a negative impact for you SEO but low bounce rate that goes hand in hand with high organic CTR will actually increase your rank on targeted keywords without the need to backlinks! The Rank Brain update really evolved this idea further and it really means a great deal to SEOs to increase their ranks only by having good title tags, perfect meta description and high quality overall content, from my perspective Google takes things to another perspective, learning from the users interactions with your websites and ranking you accordantly.
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