CryptoGuru
Level X3
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For monthly ads you'll need to think of your pricing in terms of how many impressions it will get. Do a CPM estimate kind of. If you're getting 100,000 impressions you can charge $150 but you may not sell all your ad space. You'll need to test the ad spaces and pricing to figure out what works best for your niche
Think of how you would want your own ads to show up on a website and that's what you should do for your advertisers. Above the fold is always a great spot to have an ad because even if someone is going to bounce off the page, there's a chance they're bouncing to your website because they don't have to search for your ad. You can do a header banner or a side bar banner and those sell pretty well. I always look for the bigger 728x90 banners for the header and the 300x250, 250x300 or 250x250 banners if I'm buying a side bar banner spot. I sometimes buy a 125x125 banner ad on the side bar if there is only a couple that show and my ad doesn't rotate with 20 others. I'll think of where I want my ads because that's where they will be seen the most and have the best click through rates. So if you do the same thing you will be able to increase the amount of subscribers you have every month. You may not sell all your ad spots in one month, but if you show a good CTR then people will stay signed up for months. I know I've personally been signed up with one person through BSA for the last 2 years lol :D
As for pricing, you'll need to study your niche. If your competitor is selling a CPM ad at $3.00 per measure, you can do $2.00 per measure and sell more :D For monthly ads you'll need to think of your pricing in terms of how many impressions it will get. Do a CPM estimate kind of. If you're getting 100,000 impressions you can charge $100 but you may not sell all your ad space. You'll need to test the ad spaces and pricing to figure out what works best for your niche :)
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TommyCarey
I will have adsense up and running but have the option with a link that says "Want to advertise here?" and when the person clicks through it's a direct link to my advertising email. This way I don't lose any sales
I also like using BuySellAds because it automates almost everything that has to do with my ads. I can just put a strip of code on my website and I'll get an email whenever I get an interested buyer who is already willing to pay. I just have to confirm their banner ad and it goes live on my website
The only thing I'm not a huge fan of with BuySellAds is that you can get a lot of tire kickers and that's annoying. I'll get people contacting me to see if they can get a reduced price because they claim they will be a long time advertiser. Well, if they're going to be a long time advertiser then they can afford the full price of my ad, right? lol
The ease of using BSA is pretty nice though, I don't really have to go out and look for advertisers because there are a lot browsing the BSA ad spots that are up and running. Now BSA does get a cut for bringing you the client and automating a lot of it, but that's not a big deal
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