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What is blind marketing?



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What is blind marketing?

I have heared about blind marketing many times but still not get satisfactory answer. Will you explain me?

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kevinmax
The term "blind marketing" mostly comes in E-commerce SEO.
Ex 1: Targeting a online shopping stores websites to the people with the age 11-18.
11-18 age people doesn't have money to buy it...18-25 buy without any mode of thinking or researching in depth...25-40 buy with comparison...

Targeting the right audience is the key for success in marketing a product/service.

Ex 2: It is absolutely a waste of time when you market a product via Facebook ads in China... China is familiarize with other social networks like Renren, PengYou..etc



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Corzhens
I guess some advertisements can be considered blind marketing because they just publish or air their ads regardless of the audience or readers. Those ads in the newspapers are one good example of blind marketing because the newspaper is a universal medium that is patronized mostly of adults but also children can read it. Businesses want to identify their target market so the marketing strategy can be more effective with the results.



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