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Domain Authority



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Domain Authority

Domain Authority is a search engine ranking factors and is defined as the measure of power of any domain name or an online business authority. Many sites work on the process of online business authority which calculates the quality of effort linked with it. The basic three factors are Size, Popularity and Age.The popular renowned sites are given a huge domain authority, also those ones which contains many links..

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RajGuptha
Domain Authority is Moz's calculated metric for how well a given domain is likely to rank in Google's search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against.

It's best to use Page Authority (PA) and Domain Authority (DA) as comparative metrics when doing research in the search results and determining which sites/pages may have more powerful/important link profiles than others. While specific metrics like MozRank can answer questions of raw link popularity—and link counts can show the raw quantities of pages/sites linking—the authority numbers are high-level metrics that attempt to answer the question, "How strong are this page's links in terms of helping them rank for queries in Google.com?"



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Corzhens
I have read a discussion about domain authority before I studied SEO on this site. What I understand is the same as what is written above that the main factors for the DA is age, popularity and size of the site. We know the age of the site and the popularity is based on the traffic. But what about the size of the site, what is the measurement to be used for it? Pardon me if I am asking about this because I am quite confused.



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