What is 301 redirect?

jaysh4922 Level 1

September 23, 2015, 3:15 am

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What is 301 redirect?

If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.

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zainshuja

zainshuja

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

9 years ago

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SEOGuru

SEOGuru

Redirection is the process of forwarding one URL to a different URL. There are three main kinds of redirects: 301, 302, and meta refresh.

9 years ago

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Narayanram

Narayanram

In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other.

For example, if your previous website was xyz.com and you wanted to change it to abc.com , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), would automatically appear at your new URL.

9 years ago

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janefirst

janefirst

Google does not like redirection through 301 because it wastes time of online users. So Avoid 301 redirection for the sake of online users.

9 years ago

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Narayanram

Narayanram

Have you implemented the 301s regardless? It may take time, but there should be no reason for the link equity to inevtiably pass to the new URLs and for Google to give the new URLs the same credit, and possibly ranking, as before.

If the redirections are in place and rankings don't recover in, say, a month, then the course of action would be to optimise the new URLs as you would have done previously - making sure the on-page is all in order and then earning high quality links.

There's no magic solution to implementing 301s at a later stage and it works on the same SEO principles as before, but so long as the 301s are now in place then Google should (emphasis on should) eventually give your new URLs the strength the previous URLs had and hopefully promote it in the rankings.

9 years ago

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anirban09P

anirban09P

A 301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location. Usually a 301 redirect includes the address to which the resource has been moved. Web browsers will typically follow 301 redirects to the new location automatically, without the need for user action.

9 years ago

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Cavendish

Cavendish

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

9 years ago

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williamjohn

williamjohn

301 redirection is redirecting to a new site. Normally every site have 2 home page. In order to avoid, we are going for 301 redirection.

8 years ago

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