Email collection is a bit like dating. You might like someone, but you need to get his or her phone number, email address, or other contact information. The process has to move forward if you want to create a relationship.When it comes to email marketing, business owners often forget about this essential first step. It’s no different from personal relationships. You’re not an email marketer unless you have subscribers, so email collection has to come first, just like you’re not in a relationship if you don’t make contact with prospective partners.
