Companies nowadays have more data than ever before. Yet, few take the time to sort out, analyze, and process their data to gain new insights.
Here's something to consider: data-driven businesses are 23 times more likely to acquire customers than those that fail to leverage the power of data. They also report increased customer loyalty and higher profits.
As a small business owner, you may use analytics tools to track website traffic and other key performance metrics. For example, Google Analytics and other free apps provide valuable insights into visitor behavior, traffic sources, audience engagement, and more.
This kind of information allows organizations to optimize their marketing strategy. If, say, you're planning to launch an ad campaign, you can use these insights to laser-target your audience.
Getting started is often the hardest part. To help you out, we've compiled a list of data analytics tools that every business should be using.
Let's get into it!
1. Google Analytics
Google Analytics is the go-to choice for millions of webmasters and marketers. This free tool can reveal valuable insights into your target audience, website performance, and online sales.
With Google Analytics, you'll gain a better understanding of your prospective customers. Moreover, users can measure the impact of their SEO efforts and content strategy.
This service provides the tools you need to track conversions, page views, bounce rate, and other key metrics. Other notable features include:
- Monitor post-click performance metrics for your ad campaigns
- Generate customer acquisition reports
- Track website performance metrics, such as page load time, unique visitors, sessions, and organic traffic
- View multi-channel reports, sales reports, and behavioral flow reports
- Identify trends
- Get real-time statistics
Users can integrate Google Analytics with Google Ads, MailChimp, Leadfeeder, and other services. This gives them even more control over their data, allowing for deeper insights.
Like Google, SEMrush features a set of tools for keyword research, competitor SEO analytics, and more. Although it's on the pricier side, it offers three membership plans starting at $119.95 per month.
The Pro plan appeals to freelancers and startups. Users can generate up to 3,000 reports per day to gain real-time insights into website traffic, search engine rankings, competitor's traffic sources, and more. If you work as part of a team, you'll pay an extra $45 per month for each additional user.
Digital marketing agencies and small businesses can opt for the Guru plan. This service allows for up to 5,000 reports per day, plus access to historical data and content marketing tools.
The Business plan is a perfect choice for established organizations. It has all the Guru features, plus traffic analytics API access and other advanced capabilities.
Depending on the plan selected, users can track their social media marketing efforts, keyword performance, and traffic sources. You also have access to competitor data, such as website traffic and ad budgets.
Google Analytics has lots of great features, but it only tracks anonymous data. Kissmetrics, on the other hand, allows you to track individual users and unique events. Moreover, it monitors user behavior across multiple devices and browsers.
With Kissmetrics, companies can map the entire customer journey. This information allows them to optimize their sales funnels and create more effective omnichannel campaigns.
Prices start from $2,699 per year, but you can sign up for a free demo before committing to a membership plan.
If you're looking for a basic tool, you can't go wrong with CrazyEgg. It's easy to use and comes with a 30-day free trial.
This cool little app generates heat maps by taking screenshots of your web pages. After you install it, you can track website user behavior in real-time.
With CrazyEgg, you'll gain a better understanding of how people engage with your website or blog. You can even compare scroll maps side-by-side, perform A/B testing, and record sessions.
What makes this tool stand out is its simplicity. As far as pricing goes, membership plans start at $24 per month.
Clicky is free for websites with fewer than 3,000 daily page views, making it ideal for startups. As your website grows, you can sign up for a premium plan starting at $9.99 per month.
Except for the free plan, all membership options come with a ton of features, such as heat maps, on-site analytics, and campaign tracking. Clicky works similarly to Google Analytics, but it's easier to use.
This service allows for social media monitoring, video analytics, advanced segmentation, and split testing. You can also see the names of the companies visiting your website and attach custom data to visitors.
6. Facebook Insights
If your business relies on social media for traffic and exposure, you may want to start using Facebook Insights. This free tool can uncover in-depth information about your Facebook business page and ad campaigns.
Companies may use Facebook Insights to track page views and impressions, likes, post reach, clicks, and user engagement. They can also monitor page mentions, check-ins, organic/paid total reach, and other metrics.
There are many other analytics tools you can try out. Choosing one depends on your budget and marketing goals. Consider the size of your business, too.
If, say, you're a startup, it doesn't make sense to invest in advanced tools like Microsoft Power BI or Thoughtspot. Google Analytics and other free services are easier to use and provide in-depth results.
Analytics Tools Can Uncover Powerful Insights
The best analytics tools can deliver powerful insights into your audience and marketing campaigns. In the long run, they'll save you time and money. You'll not only get to know your customers better but also reduce wasted ad spend and expand your reach.
Remember, you're not alone in this journey. You can always hire skilled freelancers with in-depth experience in data analytics. Join SEOClerks to connect with SEO professionals, copywriters, coders, and other specialists!