Keyword research is a fundamental aspect of search engine optimization (SEO) and content marketing. It involves identifying specific words and phrases that people enter into search engines like Google when looking for information, products, or services related to your business or niche.Here's a basic process for conducting keyword research:Understand Your Audience: Start by understanding your target audience - their needs, preferences, and the language they use. Consider creating buyer personas to help you visualize your ideal customers.thanks.