— Assume the viewer has never heard of you. Introduce them to what you have and tell them why they should subscribe.
— Keep it short. You should be able to pitch the great things about your channel to a new viewer quickly. It should tell your visitors who you are, what your content is like, and when they can expect new uploads.
— Hook your viewers in the first few seconds.
— Show, don’t tell. If you’re a comedy channel, make your trailer funny. If you’re an extreme sports channel, incorporate a trick into your video. Your channel trailer is your elevator pitch to potential subscribers, so think, how you can convince first-time viewers to subscribe.
— Ask viewers to subscribe in your video and with annotations.Your trailer will also automatically have an end card when the video finishes, giving the audience an easy way to subscribe.
— Using a recently uploaded video may not show the breadth of your talent in a single shot, so make that channel trailer communicate to potential fans what your channel is made of!
