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Which keywords are easy to rank?



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Which keywords are easy to rank?

Hello,
I have some confusion about the targeted keywords. Which keywords are easy to rank? 
1. Branded keywords
2. Non-branded keywords


Thanks

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sociomi
2. Non-branded keywords- Low competition- it will rank faster.



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sdit
thanks, sociomi



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SitesAdd
Hello, Bro

1. Branded keywords
https://www.wordstream.com/blog/ws/2012/11/14/how-to-rank-for-a-keyword



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den4ik
Branded, if brand is you



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shivayaseo
Hello,
Shamir,

According to my little research on keywords, I found that long-tail keywords work better for easy ranking on 1st page on Google.com/search results, but you need to research on country too and it is very essential and doesn't forget to get the best SEO optimization with unique images because it improves and helps better ranking.

Thank you
cheers



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