The factors that Google consider when ranking a website is embedded in its algorithm. In fact, it is the algorithm that decides on which websites to place on the search list including the ranking. The algorithm of Google and other search engines are complicated and it is a trade secret because if the public knows the algorithm then it can be cheated when it comes to the search results.The factors that Google consider when ranking a website is embedded in its algorithm. In fact, it is the algorithm that decides on which websites to place on the search list including the ranking. The algorithm of Google and other search engines are complicated and it is a trade secret because if the public knows the algorithm then it can be cheated when it comes to the search results.
