TommyCarey
Level X3
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If you can build a dedicated following, it will only get bigger and bigger over time, just like the snowball effect but in a good way 
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Exactly lol. Too many people are blind followers because of what others have liked. It doesn't take long to do some research and figure out what you're about to follow, but not many people do it since it's free to click that "Subscribe" or "follow" button and then make a purchase later on when you eventually see an ad or post from said company lol.
I've actually followed companies that I have never heard of, but it's not because of the number of followers the company had, it was because I was honestly interested and wanted to see what they were all about lol. I purchased from some of them later on after doing some research, but the majority don't get my money, and I still follow them haha :D
It's easy to follow a company, especially on social media, because it's free and you don't have to worry about getting spammed due to how the platforms are set up. Sure, you might see those companies post more often through your homepage newsfeed, but they won't show up as ads every single time unless you're the type of person they're targeting.
It's sad that people are followers, but it's good for us marketers because we can usually profit off of the people who aren't doing the research prior to signing up for our services or buying our products lol :D
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I think Twitter is by far the best example of “mob mentality”. And as you say, that's not really a bad thing.
[size=100]I'm fully aware of mob mentality; it's negatives and its positives. When it's negative we call it “mob mentality”. When it's positive, we call it “collective thinking”. LOL. :D I think Twitter is by far the best example of “mob mentality”. And as you say, that's not really a bad thing.[/size]
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Martinsx1
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