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What was the Google "Fred" update targetting?



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What was the Google "Fred" update targetting?

Several sites are reporting lost rankings due to the Google Fred update. I haven't noticed any decrease in rank though. What was this update targeting? Some users on forums thought it was a link targeting update but we already have Panda (or penguin, can't remember which) for that.

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robertman11
This update was released on March 9th, 2017. Several SEOs claim the update targets low value and ad heavy sites while several other claim it is targeting backlinks, specifically spammy, unrelated backlinks pointing to websites.




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Cristian
I personally haven't been affected by this Fred update. If it targeted low-quality websites with heavy ads on them, then find, good for them, I don't really care because it doesn't affect me. I always try to be as clean as possible, if the nasty websites go down it means I have a chance to gain new heights.



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