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Launching a website in another language?

  • Lynne Level 1
    • 7

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    Launching a website in another language?

    I would love to know if anyone here has launched a website in a language other than English?

    I am wondering how easy (and wise) it would be to launch a website in Afrikaans for example. I find a lot of the people in my target market for my country are Afrikaans and when they contact me on social media or via the phone they usually speak Afrikaans.

    Of course I would then have to get someone to help me with my content as I can understand the language ok and I can speak it... sort of.

    I just wonder how many people search in their own language as opposed to English? There aren't that many Afrikaans websites and I am wondering whether there is a need for them but nobody is doing it or whether the Afrikaans people search in English so there is no demand for Afrikaans.

    Or maybe there is no demand because there are few Afrikaans searches, because there are few Afrikaans websites!

    And here is my next question on this topic. How would I know what the demand is? How would I perform keyword research myself in another language?

    #Website #Language Content & Writing
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    anwebservices

    anwebservices

    If you launching NEW website in different language, it can be done easy with WordPress in few different ways, depending what you want to go with. You can use your current website to write multilingual posts as i was writing tutorial about it not long ago:

    But also if you create whole new blog in another language with WordPress, you can check this few links:
    • https://codex.wordpress.org/Multilingual_WordPress
    • https://wpml.org/

    And search Google for more great ways to do it.
    8 years ago

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    Lynne

    Lynne

    Thank you! I read through that post and I think perhaps that plugin might work nicely for me.

    Any thoughts on keyword research in another language? Does it matter if I use my current keyword tool to search for other terms in another language or should I look for another tool?
    8 years ago

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    Cristian

    Cristian

    Lynne if you want to target a certain country I suggest you buy a South African based TLD like co.za. Google will target country based TLDs differently and you will have better ranks on google.co.za then google.com

    I also highly suggest you implement hreflang tags if you are planning to write in Afrikaans, something like: <link rel="alternate" href="http://www.test.com" hreflang="af-za" /> - let google know what language are you using so it can rank you accordantly.

    Here is a tool that can generate hreflang tags: http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/
    Hope it helps. Cheers.
    8 years ago

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    Lynne

    Lynne

    Thanks Cristian.., yes it is just a thought right now, I am thinking about what website I will launch next. Not too sure, so just checking out how it would work!

    Thank you!
    8 years ago

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    Corzhens

    Corzhens

    If you don’t speak the foreign language then I guess it is silly to create a website with that particular language. When my husband was a member of a group that started a new website, they wanted it to be in our language although the menu is English but most of the contents are in our language. I think that site is only good for people who knows our language and it’s not a lot compared to an English site.
    6 years ago

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