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Why Keyword position is dropping



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Why Keyword position is dropping

There can be many reasons why the keyword positioning of websites is dropping. To know which the chief reasons are and to address those reason will help to reduce and stabilize the drop in the keyword positioning. Some the reasons for the drop in the keyword position are: Wrong keywords targeted, Changes in Google algorithm, Back links from sources that are irrelevant, robot.txt file that is incorrect, competitors are getting better etc.

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SMMEXPRESS
There are lots of reason is responsible for this but bad backlinks play major role.



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zainshuja
It should be due to competition on that keywords. It may be due to deletion of your back links on forum sites or other high ranked sites. or it can also be because your competitors are investing more in seo.



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seoconsul
First step is to ascertain the cause. Check the status in Google Webmaster Tools



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webseo123kh
There had been earlier lots and lots of spam using keyword positioning. This is the reason Google is becoming strict with it and has made changes in algorithm.



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hotcontent
Yes you are right but there is some more reason also to downgrade your keyword ranking.



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seogram
Over optimization is today the biggest factor in the dropping of keyword position.



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seoconsul
Non related backlinks cause major havoc specially, if it comes from low traffic websites



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williamjohn
Due to bad backlinks keywords may going back.



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Topseoservice
All points are correct. Moreover when competitors put more efforts in SEO, your position may also drop.



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elizbethsewell
Keyword dropping reasons are following:
1- bad links
2- link to 404 pages
3- over optimization
4- exact match linking
5- out of date
6- high competition



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seoconsul
Another most important reason:
Out of context content in the webpage, specially gibberish text, hardly readable friendly for Humans



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Corzhens
I don’t think I can still add something to the comments above for the reasons why the keyword positioning is dropping. I agree that the primary suspect is the wrong keyword used that is not exactly relevant to the niche. With the backlinks I think they also have an influence when the sites they are placed in are not that popular. Weak backlinks have a drawback on the ranking of the site.



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