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What are some common ad copy mistakes?



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What are some common ad copy mistakes?

For one, having boring ad copy would be a huge mistake. No one wants to read something that has no character or life.

What are some other ad copy mistakes?

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  1. Selling the product, not your company
  2. Choosing to be clever rather than clear
  3. Playing it safe
  4. Not having a call to action
  5. Ignoring the season
  6. Not matching your ad copy to the landing page
  7. Wasting words



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Sylvester
You can't simply make a claim and not back it up. This is a big ad copy mistake. Provide testimonials and evidence such as case studies that prove your point.



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