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How are heatmaps used to improve your website and conversions?



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How are heatmaps used to improve your website and conversions?

I have heatmaps on my analytics and I can see where everyone clicks. I'm unsure how to use this data to improve my website design though. What should I look for and what should I improve based on the data provided?

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ajlancer
Heatmap is a great tool for analyzing the behavior of your visitors. Check out how you can improve your conversion rate with the help of heatmaps below:

Click Heatmap helps track user clicks by tracking the elements of your website, the users click on. By knowing where your customers are most likely to click, you could improve your website by enriching the areas that get more clicks and by removing the things that don’t get any kind of attention.

Heatmaps increase conversions:

To begin with click heatmap helps you analyze the clicking pattern of your visitors while they are navigating through your website and offers insight on the popular areas of the site and whether there are certain aspects of the page which are being mistaken for something else. Since, the visitor has no idea they are being tested, it results in more natural user behavior.
You can easily and quickly gauge the route that your users take in finding and navigating our website and finally falling into the bottom of the conversion funnel.

Even though click tracking heat map is liberating in so many ways, it is also limiting in the fact that it is a two dimensional approach and may not give you the answer as to why a particular ad may not be working.
The ‘Eye Tracking’ Heat Map

Eye tracking heat map can help you track the paths that the visitors take across the various info presented on your website’s pages. It not only shows how many users interact with specific elements of your website, but also for how long they hold the user’s attention.
What can Eye Tracking Heat Maps tell you?

With the heatmaps, you gain valuable insight on how visitors interact with your website. It helps you comprehend:
* What kind of images attract your user’s attention
* Whether they can see your ‘search box’
* What kind of content do they get attracted to
* What element of your website is distracting your visitors?
* How long are they on your website?
* Whether your navigation is working?

What to look for in Website Heat Maps
Look for these criteria in a web-based heat maps:
* Integration with other applications especially dashboards.
* Easy setup.
* Flexibility.
* Drill-down and drill-through competence.

Thanks by Ajlancer



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Drake83
Ah, so I should split test images and content then review the heatmaps? This should tell me what users are looking at and actually clicking better. This would work well for an Order button (color, for example).



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