Chatbot Marketing Mastery your own custom chatbot without any programming knowledge
Discover the very best tools for creating your own custom chat bot without any programming knowledge!
With sites like Facebook opening their platforms to automated messaging for companies, chat bots have really exploded in popularity. Facebook went from zero chat bots in February 2016 to 18,000 by July of the same year.
had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chat bot.
You’ve probably seen chat bots in action. They are on all sorts of websites, from major retail chains to mobile phone service providers and many other types of sites and apps.
At first, you might think you’re talking to a real person. Usually, a popup appears with a picture of an agent, along with a name. The “agent” asks something like, “May I help you with anything?” Or, “Do you have any questions?”
Chat bots use artificial intelligence that is often quite advanced to answer many questions a user might have, and in the event that the bot is unable to help the user, it will usually as the user to call, email, or fill out a support form, or perhaps to check a F.A.Q. page.
Chat bots are quite advanced, and many of them can almost manage to fool users into thinking they are speaking to a real person. This is beneficial, because it allows companies to lower their overhead by using chat bots to replace customer service agents in many circumstances, and only when the chat bot is unsuccessful in helping the customer must a real agent step in. Chat bots have a few drawbacks, but they also have many benefits.
In this guide, you’re going to learn more about how chat bots can be used for marketing, and whether or not chat bots are a good fit for your business.