TikTok is where your buyers scroll — but if your tracking is browser-pixel only, you're flying blind. Ad blockers, iOS privacy limits, and cookie loss mean TikTok's algorithm is optimising on half your data. Weak data means weak targeting, rising costs, and ROAS that never recovers.I install complete TikTok tracking: browser pixel PLUS server-side Events API, deduplicated and tested — so every ViewContent, AddToCart, and Purchase reaches TikTok Ads Manager accurately, even when the browser drops the ball.
