Running Facebook ads for your SaaS but only optimising for "trial signups"? That's a losing game. Free trials don't pay the bills — paid subscribers do. And when a trial converts to a paying customer 14, 30, or even 60 days later, the browser Pixel has long forgotten which ad brought that user in. Facebook keeps spending on ads that generate trials that never convert, while the ads that bring real revenue get starved of budget.I specialise in Meta Pixel + Conversions API setups built for SaaS signup funnels — trial start, activation events, subscription purchase, upgrades, and the all-important trial-to-paid offline conversion that connects revenue back to the original ad click.
