Prepares work to be accomplished by gathering information and materials. Plans concept by studying information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
Logo design brief is essential in creating a unique and memorable business logo. The brief must have the details that would help a graphic designer in picking the right design elements. But not all the business owners or clients and designers know how to get the brief done in a precise way.A logo designer must have complete information on the desk before setting out to create the design. Business owners or clients should be providing the details to the designer. Without a design brief, creating something worthwhile is not possible. You will end up having a logo that has no purpose, if there is no design brief to follow.