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Backlinks are external links to your website. They show the transition from one site to another or from one page to another. They help to index your website's pages correctly. Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content
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How does backlink work?
Backlinks are important for both search engines and end-users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content.
Advantages of backlinks in SEO: