A PBN is a collection of high authority websites that you have complete control over and all of which link back to your money site.
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Typically PBNs are made of expired domains that have great backlinks and therefore pass high levels of link equity to your money site. The image above shows how you have multiple sites in your PBN (blue, yellow and green) all linking to your Money site (the main site that you want to rank in the search engines) as well as other authoritative sites in your niche. Are PBNs a black hat strategy? Yes. You will hear many “gurus” claim that this is not a black hat strategy in order to sell their courses. However, let’s be clear on this– any form of intentional link building is against google’s guidelines.
